Let's

dig a Little Deeper on that because I think back to 2007 2008, and I started my blog in 2005. I want to say WordPress still around us. Oh gee. Oh gee. And at the time, people may not remember this, but blogging was a big deal, right? And blogging is still a big deal on some levels, but there are, there are many other Shiny Toys in the toy store. Now. Yep, Tim. We just think memes. Now that's actually work when the world, so we should just

make memes and just put them on Twitter more

interested in cat videos, with, extremely high voice narration, but the fact of the matter is, it was Even then hard to cut through the Clutter. So I would love to hear more about your approach. Why you think it cut through? And if it's helpful, you could give an example of a piece are like, you mentioned, one growth, hackers, the new VP marketing. I don't know if that was your breakout piece or if any breakout Pieces come to mind. Because for instance, I can think back to the first post that hit the front page of dig at the time on my Blog, which was on muscle gain and it crashed, my crashed. My site, which precipitated all sorts of fomo and panic before, fomo is a term what helped you cut through the Clutter and do any pieces jump out that kind of really allowed you to step function up in the attention that you're getting.

I think there were two things that I started to see. One was just how much of the audience my audience, especially they don't want to read. Explainers, you know, it's just boring. They want to read opinions. And so what I found was what would happen is, I would take and I'll give an example, which is, I have an essay that's called 80% of your mobile users leave and that's normal. And that's the truth. That is what the data says is that most apps just lose all their users. Even the very good ones, still only retain, you know, maybe 20 or 30% of it. And what I'll do is I will often get on social media. And I'll just drop a little nuggets. Like that little factoids that I see, I'll end up writing kind of opinions spicy, B2B opinions about. I always joke that I'm a B2B influencer and that's our B2B content creator. That's what my life is now. And so, I'll write these things and and I'll say like, okay. Well, you know, for example, that predominantly products are just poor at retaining users. That's just a reality. And what I'll see is that people will just engage with that tweet, like, crazy. They'll just retweet it or they'll, you know, they'll like it. A bunch of times. What I'll end up doing is I end up learning that those types of titles are the things that end up becoming amazing topics for the subsequent blog that I'll end up writing. And so, I kind of think of it as cool. I already know that this particular thing. It's been validated from a demand side and then I can end up writing it as a full article. And it's so valuable I think writing is so valuable, I think because it's just the most scalable professional activity. I mean Back before the pandemic. When we went to conferences and we had people did a bunch of networking. I used to just hate all that stuff. And so, I just thought, you know, instead of going to a conference for like, 2 hours or something. What if I just spent the two hours and just wrote down all the things that I might learn or say there and then, isn't that a better use of time? And so, I think to go back to your original question. I think my journey was actually very, very gradual. And I found that after writing a couple of these key articles out. Find like terminology and jargon that people are interested in like viral. Oops is maybe one there's a lot that's obviously happening in intersection of web 3 and consumer and growth. And I might write about that now, but what I would do is I would just try to write the definitive piece around that and then just kind of send it out to my mailing list. And, and that seems to work really well and break through the noise.