I want to, I want to hear a little bit more about that in particular, but a couple questions. And by the way, I've followed your work. Like I said, since the beginning of my career and even before when I was in college, you know, and I never knew that you came up with the word plant-based. So we got to get that word out. We got to let people know that you were your the innovator behind that term. Actually,
there's been some surveys done on that, especially in Industry because now, the word really has been used a lot. Absolutely. I just saw a graph recently that from about 1915. I think not that won't go there. Really has been an object and he said, word across the country and around the world. To be honest about it. Is it The China Study by the way, has now been translated into 50 foreign languages. So it's getting around. Yeah, that's a happening. That
is to say the least, 50 languages. It is getting around.
T. Colin Campbell Came Up With the Term 'Plant-Based'