We had a friend who's a founder in the space reach out to us, and he was like, 'I just don't know how to get the floor price of my project to go up.' I'm like, don't think about that; go take mushrooms in the forest and think about something cool you could do with the project instead.

For a long time... the motto was actions speak louder than words ... There wasn't a lot of people in the NFT space who were really sticking it out past the point where they made a few million or whatever it was. We wanted to be known as the founders who worked our asses off, and that's what we did.

Honestly, I'lll be completely frank with you, we never look at the floor price, like ever ... I don't care.

If I'm building something, it's not to raise the floor price of a thing; I'm literally just doing it because I want to have fun.

We priced them all at $200 to make sure that this was truly a club, like truly an egalitarian membership. So, it didn't matter if you minted a gold ape or if you minted a floor ape; it didn't matter. Your utility, your membership, was the same.

There's a world of opportunity in terms of utility here ... We just opened the door there; it's really endless.

Never, ever type your seed phrase into your computer. There's no reason to do that, ever. Don't do it. Write it down on a piece of paper or something.