Google Founders Larry Page & Sergey Brin Once Rented Susan Wojcicki's Garage

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0:35 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Reid Hoffman Intro

0:53 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Founded in 2005, YouTube Scaled to Billions of Users

3:10 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Masters of Scale Intro

0:35 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

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1:27 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Companies Navigating Massive Scale Must Find & Keep True North

1:15 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

As CEO, Susan Wojcicki Led YouTube Through Dizzying Scale

0:45 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

YouTube CEO Susan Wojcicki Grew Up in Palo Alto

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silicon valley

Susan Wojcicki Almost Got a PhD & Became a Professor

0:32 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Google Founders Larry Page & Sergey Brin Once Rented Susan Wojcicki's Garage

2:26 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

google

Google's Early Motto Was 'Make Search Better'

1:38 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

google

As Employee #16, How Did Susan Wojcicki Capture Google's Early Users?

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google product

Early On, Google Made Money By Following Their Compass

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google

Google Doesn't Mix Paid Ads With Organic Search Results

0:23 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

google

With Only 30 Employees, Google Built Their Own Ad System

0:54 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

advertising google

Why Google Decided to Display Targeted Ads

1:32 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

google advertising

Every Object in the Solar System Has a Unique True North

2:00 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

The Milky Way & Earth's True North Point in Opposite Directions

1:32 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Defining True North Allow Employees to Agree on What's Most Important

1:04 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

Reid Hoffman Interlude

0:12 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

In 2005, Google Launched Google Video to Improve Search Results

0:56 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

google

In the Mid 2000s, Google Video & YouTube Raced to Capture the Democratized Video Market

2:25 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

google

Why Google Purchased YouTube for $1.65 Billion

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google

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1:38 · 72. YouTube's Susan Wojcicki: How to find — and keep — true northview episode

How Susan Wojcicki Became YouTube's CEO

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Surprisingly, Early YouTube Users Enjoyed Watching Imperfect Videos

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There's a How-To YouTube Video for Nearly Everything

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Whatever the Subject, There's a YouTube Video Covering It

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YouTube Enables Anyone to Share Their Expertise

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Video Ads Allow YouTubers to Monetize Content

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As YouTube Scaled, Moderating Content Became Challenging

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Why YouTube Shifted Their Metric Focus from Videos Clicked to Hours Watched

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How YouTube Maintained Their True North While Growing to Massive Scale

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Why YouTube Updated Their Terms of Service in December 2019

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Maintaining True North Is a Constant Effort for YouTube

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Reid Hoffman Outro (Part I)

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Reid Hoffman Outro (Part II)

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