This is true not just for Netflix but I believe true for every idea: It was a bad idea; it didn't work; it was a starting point. We tried it. We learned stuff. We did experiments. We began, little by little, iterating the company—and that's kind of the key. So many people get an idea in their head and they get fixated on it ... Everyone tells them 'That will never work,' and they stop. You've just got to start.