Nike's Brand Strategy Relies on Athlete Partnerships - Phil Knight - PodClips

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1:09 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Reid Hoffman Intro

0:52 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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GOAT Co-Founder Eddy Lu Was Inspired By Nike's Basketball Shoes

2:28 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Masters of Scale Intro

0:35 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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1:45 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Matchmaking Is the Best Sales Strategy

1:45 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Phil Knight Once Sold Encyclopedias Door-to-Door in Hawaii

1:50 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Phil Knight's College Track Coach Designed Homemade Running Shoes

0:57 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Phil Knight Co-Founded Blue Ribbon Sports (Now Nike) With Bill Bowerman

3:25 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Why Blue Ribbon Sports Ended Their Partnership With Onitsuka

1:43 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Phil Knight Paid a Freelancer $2/Hour to Design Nike's Logo

1:27 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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How Nike Got Its Name

0:59 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Great Branding Is About Simplifying

0:23 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Nike's Brand Strategy Relies on Athlete Partnerships

1:37 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Focusing on Running Shoes Made Nike Vulnerable to Competition

2:10 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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1:43 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Nike's Famous 1987 'Revolution' Ad Sparked Controversy

5:23 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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David Stern Banned Air Jordans from the NBA in 1984

1:09 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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In 1988, Nike Launched Their 'Just Do It' Slogan

1:26 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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In the Early 90s, Nike Ran an Ad Campaign Targeting Women

1:39 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Athletes Stick With Nike Because of Its Brand Value

0:33 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Colin Kaepernick Was the Anchor Celebrity of Nike's 'Just Do It' Anniversary Campaign

2:08 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Nike Vaporfly Shoes Were Almost Banned from the Olympics

0:45 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Phil Knight Recounts Nike's Failed Casual Shoe Line

0:44 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Nike Launched a Maternity Collection in September 2020

0:37 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Nike Didn't Predict the Massive Market for Sports Shoes

0:26 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Reid Hoffman Outro

0:02 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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AD: Plaid

1:52 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Masters of Scale Outro

1:03 · 75. Nike’s Phil Knight: How to sell without sellingview episode

Masters of Scale with Reid Hoffman

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Topic: clip

Great Branding Is About Simplifying

Great Branding Is About Simplifying

75. Nike’s Phil Knight: How to sell without selling

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Great Branding Is About Simplifying

75. Nike’s Phil Knight: How to sell without selling

75. Nike’s Phil Knight: How to sell without selling

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75. Nike’s Phil Knight: How to sell without selling

Nike's Brand Strategy Relies on Athlete Partnerships

75. Nike’s Phil Knight: How to sell without selling

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75. Nike’s Phil Knight: How to sell without selling

75. Nike’s Phil Knight: How to sell without selling

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75. Nike’s Phil Knight: How to sell without selling

Focusing on Running Shoes Made Nike Vulnerable to Competition

Focusing on Running Shoes Made Nike Vulnerable to Competition

75. Nike’s Phil Knight: How to sell without selling

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Focusing on Running Shoes Made Nike Vulnerable to Competition

75. Nike’s Phil Knight: How to sell without selling

75. Nike’s Phil Knight: How to sell without selling

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75. Nike’s Phil Knight: How to sell without selling

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