#1167 John Shahidi | NELK Mastermind on Happy Dad, Full Send, Elon Musk, & SteveWillDoIt

It does come down to the product being great at the end of the day ... That's the advice I'd have to give anybody. No matter how big you are, how many followers you have, or how many connections you have with whatever retailers... People are going to give every product a chance once. If it sucks, they won't come back.

I've always had this philosophy of life is long, not life is short. And I've built some really great relationships in the last 20-something years that I've been in business where, when I make these phone calls, almost everyone kind of knows I'm a man of my word, and they'll give me a chance...

The way we see Happy Dad... We don't see ourselves as, like, the next Budweiser, definitely not the next Truly or White Claw. I think it's much bigger than that; I see it as the next PepsiCo.

One thing I've never, ever done is build anything in hopes of selling ... My first focus is make it a successful profitable business; treat this like we're never selling.

One thing I've always been very good at is delegating work and finding... the best person for any specific role.