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The secret power of onboarding, w/Canva's Melanie Perkins
Masters of Scale with Reid Hoffman
Go to Podcast Page
The secret power of onboarding, w/Canva's Melanie Perkins
Masters of Scale with Reid Hoffman
Go to Podcast Page
Reid Hoffman, Melanie Perkins
·
32 Clips
·
Dec 8, 2020
The secret power of onboarding, w/Canva's Melanie Perkins
Masters of Scale with Reid Hoffman
0 Clips
·
Dec 8, 2020
Top Moments
Speed to productivity is the key metric in onboarding. The faster your users get good at your product, the more likely they are to stay. On the other hand, if they start feeling lost or annoyed, they might just say 'This isn't for
me.'
Optimizing Customer Onboarding Helped Fusion Books Retain Users
A long, frustrating ramp up to proficiency isn't just inefficient; it's actually discouraging. When someone has a bad onboarding experience, it can turn them off not to just that one piece of software but to an entire creative
path.
Tutoring Peers Opened Melanie's Eyes to the Problems of Design Software Onboarding
Most people learn best through human stories, and the more visual or sensory we make the stories, the more they'll stick. Like Ron White, the memory expert, pointed out, the mind remembers what it
sees.
'Masters of Scale' Includes Stories in Episodes to Aid Learning
It matters that your pitch to investors onboards them not just to the what of your company but the why. Start by giving them a quick win. Make your investment thesis clear. Present the most compelling hook of your business as soon as you possibly
can.
A Carefully Constructed Pitch Helps Startups Onboard Investors
Training new employees is typically one of the most expensive processes a company will ever take on. The longer it takes, the more costly it becomes. And like in user onboarding, a slow and frustrating climb to proficiency can hurt the employee
experience.
Canva Applied Their Handcrafted User Onboarding Approach to Employees
One of my favorite quotes in the world is 'Happiness is when what you do, what you think, and what you say are in
harmony.'
Canva Holds Quarterly Company-Wide 'Season Openers' to Celebrate Milestones
We often think of user onboarding as a way of bringing them up to a target level of competence, because you can't really unlock a product's benefits until you know how to use
it.
Starter Challenges Helped Early Canva Users Gain Confidence in Using the Product
If [a user] clicks a button and they expect that button to work in a certain way, we want that button to work in the way that someone expected because the person is never wrong; it's always the
software.
Extensive User Testing Helps Canva Optimize Their Product
Intros & Ads
AD: 'Masters of Scale' Merch
Clips
1
Memory Expert Ron White Thinks Visualization Is Key to Memorization
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2
Reid Thinks Company Onboarding Is a Hidden Key to Lasting Success
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3
Masters of Scale Intro
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4
AD: Deloitte
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5
'Masters of Scale' Includes Stories in Episodes to Aid Learning
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6
Company Onboarding Doesn't Get the Attention It Deserves
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7
Reid Introduces Melanie Perkins
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8
Canva Co-Founder Melanie Perkins Sold Scarves to Boutiques at Age 15
business
entrepreneurship
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9
Tutoring Peers Opened Melanie's Eyes to the Problems of Design Software Onboarding
software
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10
Optimizing Customer Onboarding Helped Fusion Books Retain Users
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11
To Reach a Bigger Market, Fusion Books Became Canva
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12
Just-in-Time Learning Helped Melanie Perkins Scale Canva
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13
Melanie Used Body Language Tactics to Convince Bill Tai to Invest in Canva
vc
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14
A Carefully Constructed Pitch Helps Startups Onboard Investors
investors
3
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15
As a First-Time Founder, Melanie Perkins' Fundraising Knowledge Was Limited
startup
startups
venture capital
founders
···
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16
Lars Rasmussen Helped Canva Find Their First CTO, Cameron Adams
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17
AD: Deloitte
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18
Starter Challenges Helped Early Canva Users Gain Confidence in Using the Product
0
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19
LinkedIn's Profile Completion Status Bar Is a Form of Gamification
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20
Ron White Gamified Memory Training
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21
A Playful Onboarding Approach Helped Canva Reach 40M MAU
0
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22
Extensive User Testing Helps Canva Optimize Their Product
product
software
1
Share
23
Canva Applied Their Handcrafted User Onboarding Approach to Employees
1
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24
Canva Holds Quarterly Company-Wide 'Season Openers' to Celebrate Milestones
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25
Onboarding Is Essential for Helping Startups Scale
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26
Canva Is Onboarding Partners to Aid Expansion Across 20 Industries
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27
Canva's Print Product Packaging Is Tweet-Worthy
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28
Company Onboarding Goes Beyond the First Quick Win
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29
Reid Hoffman Outro (Part I)
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30
AD: Deloitte
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31
Reid Hoffman Outro (Part II)
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Transcripts
View Full Episode Transcript
Clips
AD: 'Masters of Scale' Merch
Memory Expert Ron White Thinks Visualization Is Key to Memorization
Reid Thinks Company Onboarding Is a Hidden Key to Lasting Success
Masters of Scale Intro
AD: Deloitte
'Masters of Scale' Includes Stories in Episodes to Aid Learning
Company Onboarding Doesn't Get the Attention It Deserves
Reid Introduces Melanie Perkins
Canva Co-Founder Melanie Perkins Sold Scarves to Boutiques at Age 15
Tutoring Peers Opened Melanie's Eyes to the Problems of Design Software Onboarding
Optimizing Customer Onboarding Helped Fusion Books Retain Users
To Reach a Bigger Market, Fusion Books Became Canva
Just-in-Time Learning Helped Melanie Perkins Scale Canva
Melanie Used Body Language Tactics to Convince Bill Tai to Invest in Canva
A Carefully Constructed Pitch Helps Startups Onboard Investors
As a First-Time Founder, Melanie Perkins' Fundraising Knowledge Was Limited
Lars Rasmussen Helped Canva Find Their First CTO, Cameron Adams
AD: Deloitte
Starter Challenges Helped Early Canva Users Gain Confidence in Using the Product
LinkedIn's Profile Completion Status Bar Is a Form of Gamification
Ron White Gamified Memory Training
A Playful Onboarding Approach Helped Canva Reach 40M MAU
Extensive User Testing Helps Canva Optimize Their Product
Canva Applied Their Handcrafted User Onboarding Approach to Employees
Canva Holds Quarterly Company-Wide 'Season Openers' to Celebrate Milestones
Onboarding Is Essential for Helping Startups Scale
Canva Is Onboarding Partners to Aid Expansion Across 20 Industries
Canva's Print Product Packaging Is Tweet-Worthy
Company Onboarding Goes Beyond the First Quick Win
Reid Hoffman Outro (Part I)
AD: Deloitte
Reid Hoffman Outro (Part II)
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