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The Truth about a 1000 True Fans (and Our Attention)!
a16z
Go to Podcast Page
The Truth about a 1000 True Fans (and Our Attention)!
a16z
Go to Podcast Page
Sonal Chokshi, Kevin Kelly
·
13 Clips
·
Jan 27, 2020
The Truth about a 1000 True Fans (and Our Attention)!
a16z
0 Clips
·
Jan 27, 2020
Top Moments
If it’s true that attention is the only scarcity we have in this world of abundance, how come you and I are giving our attention away for
free?
An Idea for Reversing the Advertising Business Model & Flipping the Attention Economy
I did these calculations of the total amount of attention given to different forms of media, and I found out that, on average, we surrender our attention for about $3 an
hour.
On Average, We Surrender Our Attention for $3/Hour
Intros & Ads
Sonal Chokshi Intro
Sonal Introduces Kevin Kelly (Part I)
Sonal Outlines the Episode Ahead
Sonal Introduces Kevin Kelly (Part II)
Clips
1
An Idea for Reversing the Advertising Business Model & Flipping the Attention Economy
advertising
email
crypto
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2
What if Anyone Could Create an Ad and Get Paid for It?
crypto
advertising
media
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3
On TikTok, Anyone Can Create a Viral Ad
0
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4
With Direct Audience Contact, You Only Need 1,000 True Fans to Make an Honest Living
3
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5
The Internet Makes it Easy to Find True Fans of Unique Ideas
1
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6
An Economic Internet Empowers Creators to Monetize the Attention of Their True Fans
internet
crypto
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7
Kevin’s Idea: "I’ll Pay You to Read My Book, and I’ll Make Money Doing It"
book
read
books
1
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8
On Average, We Surrender Our Attention for $3/Hour
3
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9
Kevin & Sonal Outro
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