Give Society What It Wants, but Doesn't Know How to Get–at Scale

Society always wants new things and if you want to be wealthy, figure out which one of those things you can provide for society that it does not yet know how to get, but it will want, that’s natural to you and within your capabilities.

Entrepreneurship is essentially an act of creating something new from scratch, predicting that society will want it, and then figuring out how to scale it and get it to everybody in a profitable and self-sustaining way.

Technology is just the set of things that don't quite work yet