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The Bored Ape NFT Founders on Why Theyre Worth $4 Billion and the Secret to Their Floor Price
The Bored Ape NFT Founders on Why Theyre Worth $4 Billion and the Secret to Their Floor Price

The Bored Ape NFT Founders on Why Theyre Worth $4 Billion and the Secret to Their Floor Price

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Greg Solano, Gordon Goner, John Shahidi, Kyle Forgeard
·
52 Clips
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Aug 19, 2022
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Episode Summary
Episode Transcript
0:01
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0:31
And once again, it's promo code podcast. 15% off, try that shit. I promise you guys you will not regret it. Let's get into the Pod. What are you guys? Did you guys just see it on Locklear and silly? Yeah, we're rolling to you can just yeah, we just we just go for it. All right. Yeah, you guys you guys saw it on Twitter. Yeah, we start on the when you guys were talking to Elon somebody like send it.
1:00
To us it. Look Joe, what do you know about this? Yeah, let's call this is we really appreciate you guys coming through. We got the the founders of the board. Eight y'all
1:08
Club Gordon Greg.
1:10
Greg Gargamel Carter. Yeah, all good. No, I think this is like a really cool one for us too because obviously we love the
1:17
nft space to and just like to see what you guys have done over the last few years is like it's crazy. Thank you. Yeah. It's a
1:23
year and a half not even a few. Right. Exactly crazy. You guys don't do a lot of,
1:28
like, sit downs and stuff to write. This is actually
1:31
See, our first we did an interview with input magazine. That was kind of like our first big interview in person a couple weeks ago. We recently did a podcast that hasn't aired yet. It'll be on NPR. This is like our first I think legitimately like it's not a podcast. Yeah, this one's gonna be big killing it lately. Yeah,
1:49
I know we just I was looking up like, we're your last couple people were like, oh shit. Yeah,
1:53
you guys are gonna come up on Tick-Tock like ultimates like my like nightly routine is going Tick-Tock and you guys have like been crushing it. Yeah, so a lot of people ask you to do
2:00
Do interviews and you guys don't want to do them or yeah. We get asked a lot especially lately but
2:05
for the longest time I mean we just don't know. We like usually pretty private guys and like I don't know, we've been doing this for just a year and a half like 14 hours a day, every day, just like focus on the business and it's hard to be like, oh, you know, let's put aside time to just like, go out and do press or talk to people all that
2:23
also like, kind of like a socially anxious person to some degree. Like it's funny, like you put me in a crowd of people, I'm like totally normal. I could be the life of the party but like some like this in
2:31
Yeah, well got guy Kyocera, whoo, yeah, whoo. Yeah, he reached out to us about this and he always told me that how focused you guys are right? Like, is that because I asked a few months ago, I was like, Hey, like would love to meet them, not even not even for the podcast. Would just love to sit down with you guys. And guys, like do these guys are so laser focused, like you'll see that I can't tell you but you'll see what they come out with. Then a point came out other side came out the, you know, the crypto Punk's, you know. So I was like, oh shit. Okay now
3:00
I get like these guys are really building something special. Yeah, for a long time it was like the motto is like actions speak louder than words and it was like you know there wasn't a lot of people in the nft space who are really sticking it out past like the fat past the point where they made a few million or whatever it was, it was just like we wanted to be the known as the founders who worked our asses off and that's what we did. It's inspiring awesome it's really inspiring to us because same thing with that with our product and we went to 10,000 back in January something like 9,000 of the 10,000.
3:31
Been held for over 90 days and people don't sell. There's only actually less than 90 listed out of the 10,000 that were rented. So what's with the drill to drill? A? Well, do the restaurants opening tonight, guys? We have the board. 8 Founders, not lazy Lions. Yeah, make sure everyone knows that you're want to try one of these? Yeah, for sure.
3:49
Johnny went pass through them.
3:52
How long have you guys known each other ten years and alumni something like that? Yeah. And when did you guys get started on working on this whole
3:59
project? I want to say to before.
4:00
We get into that, I think there's going to be a lot of like, hardcore nft like people listening to this too, but there's also going to be a lot of casual people. So, I just wanna let the audience know to, we're going to kind of ask some questions for everybody
4:12
to do. I mean, we did that with the Elan. I mean, there's a reason why elon's episode was three hours. Long people are like, wow. I can't believe you didn't ask about this specific Galaxy and all this. I was like, dude, we were just like we're just chatting with, we're just learning like we're, yeah, we're asking random stuff that you'll on episode, be honest could, if we didn't drink so much, it could have been a Five Hour episode. We were at the end.
4:30
Camera. Like, I think Elon was getting to tanked.
4:33
Yeah. Like we were all like, okay if it weren't for drinking like I would have been a Five Hour episode because we just like to talk about everything. Nothing specific an endless amount of topics with that guy, you know, it's, you know, from everything from like, is the world, a simulation to is, like, are aliens real? Yeah, it's like, you know, cars. Yeah. Yeah. Yeah, exactly. What I was. What was some like random things we talked about to? There was a, it's about his house parties like buddies. Mushrooms, everything, he thinks. He done my shaming Q. Oh yeah, Civ, how do you, okay, but he has to nice.
5:00
He's Pro mushrooms? Yeah. Hes pro, pro pro pro, pro pro psychedelics you, maybe? How did, how did this all like, kind of start? Like, how did you two meet each other? I'm
5:12
so interested in this, this whole story. Yeah, for sure. I mean, we met in Miami, we both grew up in Miami, but we didn't actually meet while we were living here. We met like, on spring break. I was doing my undergrad in New York, he was in Chicago turns out. We had mutual friends that like, we each news and it's time we were like 15. I don't years ago is
5:31
This is like 10 years ago, we met and yeah just like some shitty bar in South Miami that like our mutual friends would go to and we like I don't know. We just started talking and we just got in a fight about books basically like I was studying writing he was to you know he's got like fucking Kurt vonnegut's face tattooed on his arm so like clearly is that novelist that we both like
5:53
there was this like book that I was obsessed with the time called Infinite Jest by a guy named David Foster Wallace or just like a thousand pages and is like
5:59
Kind of cringey with your like, of a certain age and you're a man and you're like, that's my favorite book and immediately was like you have you read that? He's like that guy sucks. And like that was basically.
6:08
Yeah, we just have started fighting and then that was like the the Genesis of everything is like became like a sparring partner for ideas and creative stuff over the years just like texting while ago. What do you think about this, or this short story? I'm working on this project and then, you know, it's just somebody that you could be very Frank with about like that's a piece of shit. But maybe do this instead and whatever. And then it was just like a productive creative relationship.
6:29
Ship in that way. And then the, we became even closer friends through MMORPGs. If you guys are applied any of those, like World of Warcraft, or anything that back into, that kind of Reign of chaos and Chaos. Okay that, no, I don't want one nice. Was it like after world war crimes for the house before it was before, really? I was like, have you played Diablo? Yeah, it's like when Diablo got hot, don't you? Okay, we played some of the early mrtc, I think you were big EverQuest fan. I played a game called Star Wars Galaxies is RuneScape consider that or not. Bruschetta is definitely. Kojima is good for sure. Iran RuneScape back in the yeah I got a lot of the people in our club actually are like
6:59
Cold. So, really skate pansit
7:01
makes sense like people who gets an amazing
7:03
story. I remember MapleStory was a MapleStory, was lit. Yeah, yeah, good stuff. But yeah, how long ago? Well I mean so if we met 11 years ago, we played like um like played like World of Warcraft together as their lives like soon as like a few years ago.
7:18
Yeah. Definitely. You know like a late 20s, like not cool. Like just like yeah just airing
7:25
out. Um and then from there, you were the first person.
7:29
To introduce me a
7:30
crypto, like
7:31
2017 and you had already been exposed to it. I think, in 2015,
7:36
I knew about it since like college since like 2009, but that's how it works with crypto. Is like the first time you hear about it, you're like now I don't get it or this seems weird and then like Fast Forward five years later and and it's that like, 100x, what it was and you're like, oh she paid attention or
7:49
something, right? Because like the person who first told you about it, like is now rich and you're the idiot. Who didn't listen? Well, thing you guys did this by Design just happen with like musicians and artists, and celebrities like,
7:59
Picking it up. I know Moon pay was a lot of behind it as well, but which is a good thing. Like, I think Moon pays really been aggressive with the like making it mainstream by like it was your guys. It's projects that really put nfc's and got guys like me to actually pay attention. I think the IP piece of the puzzle was the thing that took it to the next level. We weren't the first project to give, give away a license to the board Apes to nft Holders, but I think we were the first project to do it with IP that actually felt like, you know, that you would want to utilize for products and branding or TV shows or whatever it is.
8:30
That was the thing that like, I think really captured the attention because when we put this out, we had no idea. It would become this big. Obviously, we had sort of, you know, an idea of like utility in mind and sort of dreams and we kind of made the scaffolding there. So it was like, okay, maybe this could be like a web three supreme or maybe this could be, you know, something Larger than Life. But at the same time watching what occurred was like, unbelievable. Right. Like, within a week, people were creating derivatives of their board apes and like having artists commission them and people were already
9:00
At waste like, you know, monetize the intellectual property, which is incredible Pace. Yeah. How did this happen? How did that? Yeah, going back to that story. So after that. Yeah, the warcraft way. 2017, that's pretty recent 24 to get into crypto, right? Yeah. Oh
9:14
yeah, it was. I think that was a, you know, it was a big moment. A lot of people are getting into it and we just, I, you know, I threw like a thousand dollars into like five different things. But what was interesting, then I think I feel like that, that hadn't existed at least not for me, previously knowing about Krypton was like, you just
9:30
Got into these communities on Twitter and you would just, you could read about 20, different, cryptocurrencies all day, and just feel like you're scratching like the surface, just felt like there was this whole world, the possibility opening up. And like you just wanted you to know more was like this attention economy that was going on and I don't know. Like and also it was just like a magical moment where like yeah we bought it what Ethan like 300 bucks and then went to like 1,400 in like four months and it was just like, this is crazy. What is happening here? And
10:01
Then the bear market and things got quiet. But like, it just felt like something that we always wanted to kind of pay attention to and what we were non-technical people. So it was like, how do we like participate in this as like creatives are storytellers in that kind of
10:14
thing? Yeah, like we were like really obsessed a little bit with crypto Twitter and like, the personalities that would be on there. And, like, there's something really endearing about some of these guys or girls is like, they, you know, you could basically cryptographically verify that the person behind like that.
10:30
That picture was worth, you know, maybe a hundred million dollars in crypto or something. And, you know, instead of like, fucking off to the south of France, like most people in their 20s that would, if they made that much money very quickly, they were just like up at 2 a.m. being like, who wants to play leak? You know, like, I'm bored. And that was like, very odd to us. It was like, I don't know. Just interesting. I let's go to Twitter. Yeah, it's like the memes are just. Yeah. So amazing. So perpetrators good, little bit better than political Twitter. Oh, yeah. And you did you get into it? The more inside baseball gets just becomes like hilarious. Yeah.
11:00
So you guys are buying coins together like investing. She was more of like a long-term investor I tried to I kind of took like a fish to water with like trading and technical analysis, which I was like moderately, okay, with gazetted, some experience with that and penny stocks when I was in college. But and yeah we kind of drove that first wave 2017 which was our first wave all the way up and all the way down basically and then kind of just kept Twitter in the crypto in the back of our heads because we're like, you know, we can't contribute to this Aztec guys. That's not really what we are.
11:29
We can't contribute to this really meaningfully as Traders or investors, who are not that good at it, but culture hadn't really come to theorem. We have been exposed and if he's very early on in 2017 by via crypto punks and a project called crypto kitties. And I remember that was my first interview was a crypto Kitty, but it didn't seem to like really capture the attention beyond that bull cycle, you know, because it didn't like the, it felt a little dilutive, it wasn't there. It kind of had like the the feeling of an mft
12:00
Game but not really. It wasn't like fully fleshed out yet. They were but both those projects were like Pioneers, particularly crypto Punk's which were like the first truly generative profile picture project. You buy it as an investment or just like, you know, I mean, at the time I did not even consider it as an investment. I bought it thinking like oh, maybe I can do something with this, maybe it's fun. Yeah. And it was for a little bit and then it kind of like, you know, the attention kind of died out in 2017, 2017. Yeah. How do you even hear them, then? I think it's like that was just a, like, a moment in time is just a
12:29
Flash in the pan on crypto Twitter, every, which is buying crypto, kitties one day. And you're
12:33
just like, oh yeah, it's like these digital cats that you could like, breathe and get more cats and like, you know, it's so popular that like it was clogging up the etherium network that day, like, you couldn't get another transaction through some days because like everyone was just like breeding cats on the internet. It was like, what is happening? Like that's crazy. Yeah. At the same time that like the scarcity model for, it wasn't really there. Like it's not like you know, when you think about board games so I'm like there's 10,000 where it's like with crypto kitties is just like, okay, there's cats are just multiplying and like
13:00
Value of the one before it isn't there anymore because there's, you know, right 100,000 of them or whatever it
13:04
is and now fast forward to now, you, you guys bought crypto punks? Yeah. I mean, it's pretty. Yeah. Pretty wild and I think when you get tired, I was going to say, what, what like when did you guys decide to make your
13:16
project so early 2021, you know, in late 2020,
13:25
Krypto is started to be like more of a thing again in the mainstream, you know, public and by January kind of 2021 project called hashmaps came out, that caught our attention, he caught everybody's attention on crypto Twitter. Basically, because it was like a, it was like an art project that was getting published on a theorem is what it was. It was like an end of T project. That wasn't like a technical thing. Like crypto kitties was, it wasn't like this weird generative thing. Like crypto Punk's was, it was just like a new medium for people to publish on.
13:54
The same way. It's like when podcasting opened up or like, you know, YouTube creators or anything else, it's like holy shit. Here's this new place to, like, put content out that you don't have to be like the most technically Savvy person in the world to do it like and if you understand the medium and all that, like that's like a moment in time. And so we just, you know, I saw hash mass and literally I texted him like, hey, let's make an end of T, and he, you know, was like immediately. Let's fucking go. And, and I think the next day, I sent like a legal
14:24
Zoom. You know in court you know I've made an LLC as a way of like, okay? This isn't going to just be like a covid side project that we don't follow in on I'm like kind of burning the ships. Like there's gonna be a pain in the ass to wind down because I'm like incorporating and all this crap for it.
14:37
Damn. Did you guys own a bunch of others up to that point like since your crypto Kitty? Where you continuously buying? Or yeah. Yeah. So what was the first move you made when you like said, let's start a project like how did the name come about and how did the art come about? There was like a period of time where we're bouncing around a lot of
14:54
None of which were very good. And then there was this, like, 3:00 in the morning. I remember I was like, around midnight and I like message gargan. I'm like I have we'd eventually cut. No, let me back up a bit. We'd eventually come to a point where we thought the market was, starting to dry up and die out and if he's and it actually was, it was entering into like a little bear market for a minute. We're like, oh gosh, it used to be that like, for a period of time. There you could put up any picture on the internet essentially, and, you know, attached to a theorem and it was going to sell but suddenly projects weren't. So, now we start to think, okay, well, we need to attach some utility to this. We need to start thinking more, broadly.
15:24
And what we can do with this technology and we had this idea for like a very high falutin artboard idea where it was like, okay, if you own an FTE worth imagining that these were going to be like Murrow or Mondrian ask, you know, like paintings. If you owned one of them, you would have access to a drawing board where you could drop a pixel like every five minutes or something like that. And we're like, oh and people create collaborative art and will be beautiful and whatever. And then that night that we had the idea or a little bit. After the idea, I call an old friend of mine. Nicole mean
15:54
To ended up becoming our CEO later someone I've known since I was 15 years old and I was telling her the idea and she's like, yeah but you're kind of an idiot because like the very first thing that someone's going to draw on this pixel board is going to be a dick and I was like oh yeah and that ended up being true. By the way, that the very first thing drawn on the pics board was indeed a dick and we're like oh this is not like a highfalutin High art you know, fancy thing which all the internet is the internet, right? And so we're like okay.
16:19
What is this then? And we're like where would someone draw dick? And we were like oh it's like a dive bar bathroom wall, that's where you draw a dick. And then so we started thinking about like the places we grown up here in Miami and then it kind of like sprawled from there from thinking about well. Okay, if we're going to make something, let's not make something inauthentic to ourselves. Let's make something like a place that we're going to go and then it kind of the club model formed around that it was late at night. It was like midnight and I messaged you, I'm like, I'm going to write you an essay with a crazy idea and in that had the words board eight Yacht Club and had a
16:48
Like imagery of like cbgb's and Andy warhol's Factory and just like, you know, an aesthetic. That felt really cool and interesting to us from like 1969, New York. And it just felt like the kind of club that we would want to be a part of. And from there, like, we just tried to make it more like ourselves, you know. We like At first, the idea for the yacht club, the exterior of the image had was like, you know, decrepit like Bayside Miami kind of old yacht club and then eventually we thought it was even cooler to put it in the Everglades and like make it ramshackle and secret like that.
17:18
This like, you know, special place that you'd have to find. And then or tapes, of course, came from the idea of these like crypto Twitter personalities, who, to us seems like more tapes tape into crypto or in trading communities, you can even see how popular is just from. Like, I think it's AMC, is now doing their own, like stock. That's like ape. That's going to be the ticker symbol. It just means to like not do your due diligence in and just go hard into some kind of asset. You know. It's like go apeshit essentially,
17:44
none house like the full Center.
17:46
Yeah, that's exactly true. It is.
17:48
Well collab. I guess we I guess. Yeah, this is great, by the way. Yeah, normally don't like banana flavored things. This is actually said,
17:55
that's the thing. We like we didn't want it to be a gimmick to like once we tasted banana then we're like, all right, we're doing this.
18:01
Yeah, it was good, it was good by accident. All right, you know, it was supposed to be, you know, let's just put the tape on a box. I'll be honest, guy gave me the idea, you know, we bought, we bought, I think it was back in November December, we all we bought apes and then then,
18:18
Happy Dad the LLC bought an ape and we just bought it. Like we just bought it and I sent it. The guy is like, hey, happy that also bought an eight and he's like well you should make a drink out of it or throw it or he just said, put it on one of your cans and then that's when the idea just went, all right, well, what if we did a specific flavor, it takes awhile takes like, six months to come up with new flavors and cans, and all this stuff, and then Distributors, and then licenses all that. So, the idea started back in December and then
18:48
Today is actually ironic. We're with you guys today. Today, it just came out. Incredible, guys. This we got a
18:53
bit early today. Like yeah, we
18:54
did 10,000 cases only, and now, it's like they're already going to be collectors items. Yeah. They're gonna be collector. Items are gone. But I think we're going to make it a permanent lip flavor eventually because everyone likes it like, I mean, you, I mean, we, I mean, we got two legends here. One think I'll myself Stephen. My brother think of sometimes. I. Alright, we have access to gas, stations, convenience stores, grocery stores. What else can we do? Do we?
19:18
Do another liquor. Now, this is crushing, it was focus on this. So then I, what else do people buy? A gas stations and sit beef, jerky. So we have. So we bought for more, this guy's an original one. Sergeant Pepper is pepper flavor. Amazing, this guy with the bloodshot. Red eyes, a spicy little too spicy for him.
19:41
Then we got Teriyaki. So there's a new product that we have that's going to come out the end of this year and going back to you know we want to take these products. We're going to do something with our nft holders that can really get into it yet because of details but something where our nft holders will be a big part of this. You guys are gonna do great, just based on how pop do you guys are and how awesome you guys are making the products obviously, but what's so cool about like, the intellectual property of board games in particular is like we've seen people who had no following
20:10
Essentially utilize the commercial license to great success because there's this cool feedback loop that's happening, web three or like there was just like fast food franchise that started in l.a., called bored and hungry. Right, it's crashing, right. And it was like, but like on opening day lines around the block because all of web three want to support it, right? So like all these nft people use crypto people were just like yeah let's try and it ended up being a great burger and so they're going to be super successful and I heard he's open up more. Yeah, it's a 2nd shout out this my buddy. Andy. I'm proud of him and New York and so we've done.
20:40
HS one of those look like? Well the first one was kind of like we just pieced it
20:45
together with guys helped a lot by the way and like mine and like just like figured it
20:48
out, figure it out. We had like a thousand person or 2000 person yacht and they had a New York City hasn't person. Yeah. Or some other thousand or two that I think it was a sorry. I gotta see,
20:58
don't like it's been almost a year since we
21:01
had a big venue. We had a community meet up space, it was it was a lot and, you know, we had like, strokes and little baby played and it was pretty wild. Oh yeah, whatever. Like, you know, it especially considering like the project I do.
21:10
Even think was a year old that time. And of course it's like five months.
21:13
Five months old with Greg and I had no experience running offense, what? So it's
21:16
obviously relied a lot on guys, expertise done, but still you know, one of our co-founders SAS was also someone who like, you know, was just figuring out how to run major offense for the first time.
21:25
Yeah, he's a software engineer that got sorry. Let's go. We were like in January. So we were 11. People like now you can 75 like we're supposed January. Yeah, our 11:11 people, wow. Yeah.
21:39
How many on the initial launch?
21:40
Project for for just the four co-founders tomato garga myself and Sass. Yeah, and what we're like, two different roles upon like launching or like to get to launch creme, and zeeshan tomato and SAS. They came from as in a software engineers, and there's actually kind of a funny story for that.
21:58
Yeah. Because basically the story was when, you know, alright, I contacted Gordon to like, hey, let's do this. We've been in crypto together since 2017 like we both understood the opportunity, but obviously we needed.
22:10
Technical help to get this thing done and so you know, the strategy wasn't much more sophisticated than me being like, Oh, I think like javascript's important here and I called creme tomato. And I'm like, oh do you know any JavaScript? And he's like yeah, it's like 90% of my job. I'm like perfect. Look at this. Let's figure out how to make like something on the blockchain together and he texts me back like 15 minutes later is like this has nothing to do with Javis talking about and I was like okay well you learn solidity which is the more important thing but
22:41
Anyway, so basically, we just contacted any friend, we knew that study computer science in college. Basically, I was like, let's, let's put together a team for this and I never super down like everybody was just working nights and weekends on trying to let's put this together from nothing.
22:54
So they came in more as Engineers we came in more from a creative and strategy perspective but we kind of met all on the same page with everything before launching. And and since then we've, you know, it's been much more collaborative. What were your like initial goals when you guys all get together? What are you guys trying to accomplish?
23:10
Koosh, what do what
23:11
does it look like for me? It was just like, yeah, what did you guys? I kind of expect
23:17
Honestly like I, you know, 2020 obviously we had the lockdown with covid, I was working as a book editor at the time, you know, working 10 12 hours a day as a senior editor at a book publisher and just wanted to like had this idea of like I want to start my own thing, like not be relying on on, you know, a paycheck kind of thing. And so for me it was it was more modest at the time. It was just like let's just I just want to make something with my friends and if it makes some money like awesome. And
23:46
I think I purposely went to Gordon for it though because like, that's our Dynamic is like, I think like, what's achievable what can we do? Like, how it like I was a book editor and a poet, I always want to make things like simple and like bold and he's like, I want to make it fucking crazy and take over the world and we meet somewhere in the middle. It's a good
24:04
combo is. Yeah. It's like yeah. So you're like, this is like we gotta fuck my back story. Here is that like you're like the good cop bad cop? It's
24:11
good. Yeah, every day, every day,
24:14
all day. Yeah. Sorry about that buddy.
24:16
So my Baxter was I was I got really sick in college, I have an autoimmune disease called colitis. And I was like, basically, bed, two bath room for 10 years, like really, really ill lost ten years of my life. And I kind of started to basically miraculously recover through the help of Western and Eastern medicine, probably a couple months before. Garga texted me? What's making nft? That was like, literally what he said? Let's make it anything. And so, I don't know if she quite realized.
24:46
Much fire had been building up for me for 10 years and so yeah, I came into this thinking, I want to build something extraordinary, you know? I don't just want to like, you know,
24:58
Do you still have just a brief moment? It wasn't just for fun. For me. I was thinking like, okay, I want to make my mark on the world a little bit and I want to and I was also obsessed with online communities, you know, like you know, when you're sick for 10 years, you know, it's like in your 20s, you know. It's like, well I don't really have a real life outside of your digital life. That's why we just play World of Warcraft. That's why we play World of Warcraft. That's why I got into crypto because it was like something I could do from bed. Basically, I'll simply played a ton of video games outside World of Warcraft, I was on Twitch, I was on YouTube, you know, just like being a part of online communities on Discord. Just like that was my
25:28
You know, that was like my version of the metaverse, you know, there's the way I could experience reality and not feel bad, basically about myself and so bored. If you Club in particular but you know, the rest of the things that we're doing at Google Apps, really became an opportunity for me to build and help Foster online communities. That I thought, you know, would push the space forward committees that I myself would want to be a part of what happened on that launch day. That was crazy.
25:55
So like there are a couple days there where like you
25:58
we started off and you had like our presale. We were giving away one aetherium at the time to somebody who could like solve some really shitty like puzzles that were on our site that like you know we hired someone to help come up with. And basically everybody who was in our Discord at the time like you know up until these things are going to be for sale, had no interest in the project. They were just there to like, try and win this money and we were like, okay, this isn't going to hot like
26:29
That's okay though. Like, you know we just we're trying to market the shit out of it any way we could one of the ways we did that is we like we started making like or tapes that look like certain influencers like if there's somebody you know whose profile picture on the internet was like this anime girl with with pink hair. Like let's do like a few icy version of this person and and tweet it out at them and try and get some attention
26:52
that way. Anybody specific you guys chose to do that with wasn't really, anyone like it was just like crypto to it.
26:58
Pretty random people, Jack anyone, who we thought might, you know, laugh at it or retweeted or something, you know. I don't know. It's like a smorgasbord
27:04
here, starting from zero. Yes, zero audience. We had zero followers. Like we were just trying to like, how do we go? How do we pretty smart though?
27:11
Yeah, I've always seen it done before. That's it wasn't like our original idea. We did you know
27:16
before but we just went you know like everything. We like how do we take this to the next level? How do we go harder with it? Like we gotta go you know give away the theorem. We got a tweet this out. We got to make this cheaper than anything. That's been out there before we have to make it. So
27:28
Nobody's buying it at the same price which isn't how these things were selling before. That was been price.
27:32
It was .08 East, which is around $200 per eight. Yeah, I got some angry friends who. Yeah, why did you tell me to buy any material as you asked? That's good, though, because there's probably some like random people that bought it that couldn't afford it. What it is now, right? Yes, that's exactly right. Like, you know the model was we wanted to make this egalitarian because before us well then if he's around then were being price.
27:58
On a bonding curve essentially. So ended up being kind of like a fucking Ponzi frankly because it was like you could be the first person to buy one, got one for less than the person who was the last person to buy one. So became like people who got in early dumping on people who got later. But that didn't Foster Community whatsoever because it was like, it made it like competitive, it made it like, oh, we're against each other. In a sense. You like your trait, literally trading against each other. So we price them all at $200 to make sure that this was truly a club like truly an egalitarian membership. So it didn't matter if you minted a gold, a poor.
28:28
Minted floor ape, you know, it didn't matter your utility, your membership was the same.
28:34
Yeah. The token was always supposed to represent like your entrance into this club and like, day one. What the club was it was a like, a digital space where you could play on this pixel board, like we're talking about but we wanted to have open the possibility of like more and more stuff and then if you had just 18 then you got access to everything and it didn't matter if it was a good, a perm, you know, cheap one or an expensive one.
28:58
And also yeah, they're all.
29:00
So when you did the men, how quickly did it go? Well, so we had a pre-sale that last weekend again Asgard was saying it basically kind of lock. Yeah, it's like 400 sold out. We did everything we could to promote as much as possible or I get in a week.
29:14
Yeah. We're 500. Which but the thing is back, then.
29:18
You either sold out like immediately, where you kind of never did is what the feeling was. So, you know, it wasn't like 400 a week. Oh we did. It was like oh this might never happen and so
29:27
you got kind of despondent that was like shit we you know I call you like really angry. No, we gotta go, we gotta go here ready to
29:33
quit. I wasn't ready to quit. I was just like, fuck, like what's happening? We're gonna, I didn't have to sleep. No, well, it was, this was after like three months of non-stop, all eyeshadow working on this and and, and it dude.
29:47
Has like 100 people or
29:49
anything. We could do and you know some of the early community members in particular, just so amazingly helpful there's two in particular three in particular that I recall that, you know, they had, you know, they knew some people in crypto and they, you know, they saw the vision for what we were trying to build here and they, you know, hesitantly, you know, believed in what we were trying to do. And so they would reach out to people and that I think move the needle a little bit, but it really wasn't until. Yeah. What was the Turning Point? Deeps revealed, right? So presale, you didn't get to see what you had. Kind of like
30:16
that.
30:17
Owned one, but it was like, you didn't know which one it was. You couldn't empathize with it yet. It was just like you own one of 10,000 names. You didn't know like, you know, it's this guy right? Right. And somehow that, that little magic part of like, you know, basically like cracking open and seeing like, oh, that one's mine, and people can identify with that.
30:33
How long does that though between the reveal, the purchase in the review?
30:37
It was just a week there
30:38
a week and then the reveal they sold out within. Like I think 46-hour once
30:42
they were revealed, it was flying
30:43
on that house. We flipped you and you swap at the time which was like to
30:47
Us mind-blowing, that's awesome. And
30:51
Yeah, I mean that was the moment when people saw the it's kind of like the way I think about it is like I think some people like equated to slot machines and I don't think that's accurate. I think it's more like Toys R Us. You go in. There's like those machines where you get like the little characters or whatever and it's like, you know, you don't know which one you're going to get when you put in the quarter and dependency, what you're going to get. I think that it's like weeks a little sweat, though. I just, and they're like, oh, I want to see this fucking guy. Yeah, it's exciting. Yeah, I'm sure. Yeah. So at the
31:14
time mutant
31:16
Apes Kennel Club? Were they part of the road map yet or were they? We had a vision? Not not.
31:20
The Kennel Club the - later mutants were a vision for the end of the road map for sure and we kind of know what we're going to do there and that took a long time to build we're like working on that throughout the pretty much from the from the moment we sold out I started working on mutants almost instantaneously with a couple amazing
31:36
artists. Yeah. We hit like if you go to the website in the back of like the inside of the bar, there was this mutant ape arcade machine that we put there, and it was just the idea of this. Like, I do this metafictional like, oh, there's this weird arcade machine, is like, magical machine. That's going to do something.
31:50
That Apes like, you know you got to kind of wait and see and we really just want to blow people's minds but like how crazy different the art would be than than the originals to. So what moon ape sold the other day for like three point, nine million or something?
32:03
There was one of the mug - is that a almost 4 million? Yeah. It's like two days ago. Communicated. Yeah. Making me host fucking dope. Do you guys sell out on the board and you go right into mutant Apes?
32:20
We
32:20
Working on them. But it was like a huge Endeavor for us. Really, there was a lot of like small things we did in between, then where it was. Like, I think the first kind of moment was a month later. We did our First Merch drop and won't be always the
32:35
floor, at, at that time, like a month later. Why don't you remember? I have no idea. It was pretty steadily Rising. Yeah, I'm either be like little dips or whatever. But, honestly, I'd be completely Frank with you. We'd never look at the floor price like ever ever, ever. I don't care. I just think it's not a part of my plan.
32:50
Explain that reasoning. I'm not trying to build something to increase its value. I'm just trying to include or if I'm Bill, if I'm building something, it's not to raise the floor, price of a thing, I'm literally just doing it because I want to have fun.
33:00
Well, if you like focus on that part of it, it's kind of a loser's game. I think it's like your focus on that. Yeah. Maybe you can make it go up for a little while, then it's going to just come on across and down. So you gotta just think about like build utility the community, building everything else and it and that part will sort itself out
33:14
the fun Community utility. Those are the things that matter here and it's I remember like like really recently, we had like a friend who's a founder and
33:20
The space reach out to us and he was like, I just don't know how to get the floor price in my project to go up. I'm like don't think about that. Go take mushrooms in the forest and think about something cool you could do with the project instead like
33:29
it's just such a new space so it's like you can do something weird with an mft that hasn't been done before I think the space will reward that and so
33:36
there's a world of opportunity opportunity in terms of utility here. I mean, like, I feel like people like we've just like open the door. They're like, it's, it's really endless. Yeah, that we talked about that, too. It's beautiful. That we could pretty much write our own rules. If you guys have any like crazy reaction, when you see,
33:50
See, one of the big first celebrities by in and then there's just this domino effect. It who is the first? It was pretty crazy, I think like we had a few post
33:58
Malone throughout that whole summer,
34:00
post came way later wailing. I mean like a lot like honestly,
34:20
You know, there's always a bonus. What steps username on Discord. Remember,
34:24
I don't remember. I think you know honestly I think he just popped in there like
34:27
just to say hi. How crazy was the fucking Discord? Yeah is what? Yeah, that's insane are
34:32
going to say that. We were dropping mutants and so we weren't even like we were so focused on everything else though and somebody just like was I was started getting text. And I what
34:41
we're always like literally I think the last to know one of the new celebrity joints to it's you know it's just a viral though. Yeah yeah I mean we're just body. I got snot
34:50
Buddy, John's very close friend, Justin Bieber, ball one. Well, his was 1.2 million. I remember how much better if I love beavers. 8 the lonely. Yeah. So that's what he because people are were, you know, give him a hard time. Like you've overpaid. Yeah. Who cares and I asked somebody, that's what he said. He said he looked lonely. You want to download? You know it's like
35:08
he's faced a number, right? It's there's something there with the number for him that like he just told me, he looked lonely. He said, hey, I
35:14
like you. He looked sad and lonely and he needed a friend. Is what he told me. Yeah, if he wants it, he gets it. And yeah, exactly. Right. It's like you just
35:20
We want to see if you want. Yeah. Has it have any celebs try to like finesse like a free about off you guys we don't have any answer I only own 18 right? So it's a lot like that was another thing that we like did kind of differently than other projects at the time like early on in nfc's like crypto punks and there's nothing it's not to pursue merge them at all. This was just their model, you know. It was like well rather, you know, there weren't really like prominent marketplaces, like, Open Sea at the time that were charging, like a, you could charge like a secondary percentage off. So every time a board 8 gets sold, we take a small percent of that right marketplaces rights 2.5 percent on board.
35:50
It has to be clear another model in the early days was okay, we can just withhold a bunch of them. And so those become assets for us, if, you know, the price increases, right? We didn't do that. We thought, like, well, now for what we're doing, it doesn't make a lot of sense, because we're trying to create this egalitarians club. We want as many club members as possible, you know, the only thing that like really matter to us, you know, since we didn't really think about floor price, was the unique wallet holder count, right? Like so that like actually, this was decentralized as much as possible distribute as much as possible. I
36:20
should. Yeah.
36:20
If you have 10,000 apes and 10,000 unique holders. Like that's the Grail, in our opinion, you know, which, you know, it's weird. And so we have like double the unique wallets or maybe more than Punk's to this day. Yeah. But
36:33
it's a sometimes someone will come out reach out to us and be like hey I want to get an A but I'm like cool. Go on the marketplace. Yeah, I got aren't? I saw some, there's some unique things that people are doing. There's like a band, right? So that has nothing to do with you guys. Got Seth. Green's now doing a TV show with his board ape or where he's playing the character and I
36:50
II saw a trailer from vikan where he when he promoted it and it was amazing. Looking there's non fungible films. It's another project that's kicking off. They're trying to because like the cool thing about it this is like yeah, you can utilize the IP and that's awesome. But then there's this whole other side of it which is like, okay, if you start your own project in relationship, the IP, there's no project called, like, Jenkins the valet for, for instance, that like ended up raising, like over a hundred million dollars from VCS. And like, they're basically creating like a platform for decentralized storytelling. I don't think I do,
37:20
That's how much
37:21
they say. Okay, I'm wasting my time I got close to kingship is the one thing you
37:25
can't ship within a
37:36
few years ago to Innovation. And now I think she's 34 Universal and she's always the one that she's the one you know I got to give her credit like she's wearing one that's been working with like snooping Nick Adler. Your while I go to get them and like she goes to artists you know her, hold you.
37:50
She reports directly to the president of universal Lucien Grange. So yeah. Or the chairman and her whole job is to like break Innovation. And that's why she's been all up. She's all about apes. So, yeah, she's traveled and she's a killer, and she's an amazing. Yeah, so she's one of, and it's pretty nice to see someone like her like, you know, going in. And because people think she's crazy, right? When she's talking about
38:10
these things, you know, like like and company coming in like,
38:14
yeah, we should invest in million dollars an apes and, you know, like I think it's like it's comparable to like
38:21
If people think it's crazy like gamers, in particular, don't understand. And if he's right now, I think or like Gamers, like, you know, in the sense of, like, Call of Duty or whatever. They're like, you know, that's completely going to change like, in all these industries, like people are gonna understand the utility of this down the road. I think because, you know, and of T's imply, a lot of things, but one of the his ownership rights, like if I'm playing a game like if you played it old like Diablo right here, it's like let's say that game no longer exists. Let's say like they turn off the switch. I see us on Tick-Tock all the time. It's like the last days of
38:50
an MMORPG and it's like because the company just wasn't making enough money, 14 years later and there's going to turn off the switch and that server is gone. You see players who devoted like 14 years of their lives to a game made friends relationships, maybe met their spouse in the game. You know. It's like and suddenly it's like no this is gone. Now. It's like there was no real ownership, right? I'm surprised the character or the or your inventory or your home that you built or anything. And if he's completely changed that model. Yeah, you look at like was it Riot made four billion dollars last year's 2, sorry, 2 billion dollars you last year selling cosmetics and League of
39:20
Jen's epic made four billion dollars selling cosmetics in Fortnight, all of that value goes in, none of it's coming back out. Yeah, it doesn't make sense, right? And it's like and if he's completely change, that model, I was going to say, I'm kind of surprised. You can't it be cool. I can 4 nights a game where you could do it, where you could play as your nft, I'm sorry, we can't do that yet. What? And so that's what we're building on. Other side are metaverse but when we can get into that as well. But I mean, you know, the idea here is like interoperability. It's like, you should and you should be able to like build an asset. Yeah, you know, SDK so offer, develop and create your thing. And then, if you
39:50
Wanna play on it they're great if you want to take it somewhere else great. Yeah that's for sure. What do you think technology will like connect like that? Where like someone can buy a 10 ft and then put their shirt on their character and
40:00
I think it's actually I think it's happening very happening. Yeah. And I think the trick is, I think a lot of major game companies are very interested in it but it's hard like you're saying for a big and coming company to start innovating on that level. And I think that's like you know when it does, it'll be free from it. That's that's where we come in and said we already have the hardcore end of T community that wants to see this that
40:20
Understand the value proposition there, you know, and when Ubisoft or somebody likes that tries to start getting an end of T's, then there's like 20 Reddit threads that like, with, you know, the nfc's are terrible and blah, blah blah, and they don't quite understand. The value proposition there were as we do and we can kind of emanate out from that place of power. And
40:38
you guys eat lunch. So, you guys get a lot of big companies coming to like, help us out. Yeah, because we get it. I can't imagine what you guys get. So we get a lot of inbound. Yeah. Especially you guys, you guys are like the leaders of the space so it's like, I could only imagine how many
40:50
Two people were trying to get advice from you guys. And yeah, again, we're working a lot, you know. This is we work like 12 14 hour days often and I would say, like, 90% of our job right now is just to say no to people. Frankly, it's a less than 90 percent of
41:05
jobs to grow the company. That's what I spend.
41:08
90% of my job is say no, yeah, you got it, you got it, you got to stay focused, good cop, bad cop like it's right. It's right. One of the other things though, going back to like ownership is one thing you guys did differently with.
41:20
Krypto punks was allowing the changing, the IP
41:25
ownership. Yeah. And that kind of that
41:26
change the game with crypto Punk's,
41:27
which was their issue with Apes going against tapes. First, I wait, I don't own the IP here by Nate, then you guys change that up after your acquisition of
41:36
crypto. But yeah, I mean, look like man, John the creators of crypto punks. The guys from lava lab sir, they're absolute genius has Visionaries like you know, to come up with that with the model that they did. At that time is revolutionizing. The reality, is the markets have changed.
41:50
A bit. There's like new Dynamics things that like open sea is introduced. And yeah, when we met with them and talked about the idea of us acquiring crypto punks from them, that was something that we would only have done it. If we could do exactly what you said, we're we're owning this thing but at the same time making a bit more decentralized now making it so anybody can own the IP of a, you know, has a license to use their Punk. And in any commercial way that they want essentially, why did why did you guys want to buy crypto punks and like, me, B and stuff? Punks is like,
42:20
It's like the Mona Lisa of like you know, are like early cave. Paintings of like nf2 is in our opinion. It's like the first true iteration if like you preserve the legacy of that thing into the future than it's good for the whole ecosystem. Hmm. And frankly it was like
42:35
Thinking about who else might own? It was like it scared us. A little bit scared us a little bit and so we were like let's why though I was don't you know if it gets really catchy or like they did goes to take over the world. Yeah,
42:49
that's interesting. Cause you guys are kind of like you own what? You knave script up honks me burn it. Like the biggest player we on the I think if I - that comes from the two guys on the biggest projects in the space,
43:02
we don't want to take any more market share from anybody else.
43:05
Like the whole goal here is like, how do we grow the pie? You know, 25 percent of the pie. Cool, let's grow the pie. How do we do that? There's a lot of work that needs to be done like infrastructure, wise needs to be safer. It needs to be more secure. If my mom wanted to buy a board ape, you know, you could wait until the end of the world right now, she wouldn't be able to figure it out like it's just not that easy yet. And so we can do that kind of work for these communities to kind of broaden things and open it up, exactly. Like we just want everybody to win.
43:35
We can make those kind of tools so everybody has an easier time of it, the better. You guys also you guys raised money from Andresen recently a lot, right?
43:43
Not just increasing little bit bigger but before 2011 or 50 million dollars. Yeah we use it a four billion dollar bill. That's a shit ton of money. It's like what's up? So you
43:51
collapse is worth four billion dollars. Currently I do our last valuation. Yeah. And when was the LLC made on Zoom it was like a year and two months a year, in a month, a year in a month and it's worth four billion.
44:03
That's fucking ridiculous.
44:05
Seed round in human history, I believe I
44:06
do for, you know, USC, drowned valuation, I think. Okay.
44:10
Anyway now another friend of mine hole in my first clients, crazy. It's on the board. Yeah, I love Chris. Yeah I guess we were talking earlier today. He's Chris old friend of mine, I lived. We lived. San Francisco together but uh kind of like what's the plan with that, right? Because I mean with that kind of money you guys are you guys got some shit up your sleeve right? Like you're building something. You're building a lot. Yeah. I mean it's I can't really speak too much.
44:35
On what we're building. But you know I can say that other side is a huge passion project here now.
44:40
Yeah I mean it's a really
44:41
ambitious. It's ridiculously the anything you could tell us about the goals for
44:45
that. I mean, it's just kind of like
44:48
Like we were saying earlier like the the idea of growing up and playing these like in these virtual worlds like World War have these other things that was like the original metaverse, it wasn't like kind of like what what met is going out there with me. Like you're in a conference room and you have no legs and you're hanging out or whatever it was like, no, you just like playing a game and you're meeting people that you would have deep relationships with four years and if you can recreate some of those spaces but have more ownership of your assets within them, if there's decentralized ways for people to like contribute to them like the best stuff,
45:17
Come out of games in the past. 20 years is a lot of it's like mods and stuff that comes from the ground up. And then those same people are like, oh smash subscribe to my YouTube or donate to my patreon or whatever. There's no way for them to monetize that within the platform itself there, just like asking for handouts for the good that they did. So blockchain offers like a more permissionless weight of like align incentives, reward people for work. They're doing on a platform rather than you know, this patreon model and I think
45:48
Will disrupt a lot of things that are happening out there where, like, you know, Apple takes thirty percent of everything that could smear on the App Store, Roblox Takes Time, Minecraft takes its time. Like if you can be less greedy on that front and encourage more content than the Creator's will flock there. And your mode is just that, this is where the party's at. So is other side you think like the main focus right now?
46:09
No, I think it's evenly distributed, frankly.
46:12
It's kind of where everything comes together, though it is. We have teams working on all the brands and that's what we're really
46:17
Trying to do is like, you know, so it's like is it kind of like it's like a meta verse like a game and like a
46:24
Marketplace is that like they're going to be building on other side. But no I would I would view it more as a platform as a platform. Yeah you guys that was you can think of it like a Nifty roadblocks but just that looks better. Right? Yeah. I always felt that depiction of like the metaverse like how they're showing it on like Facebook and all the viral. Things you see here is like, is that quite accurate to what? I mean, like, meta versus like metaphors comes from. Like it was a novel science by now.
46:48
Called. So I finally called snow crash and it like and then the other way that it came kind of popular as was from Ready Player one. I don't know if you guys read the book or something movie and in both of those Visions were fairly dystopian I think. And it was this idea that like you know we're going to exist in Virtual Worlds in the future, right. Like that's like the next that's like kind of the end point of the internet to one degree or another and I do think that that is fairly the endpoint of the internet maybe but or at least the next evolution of it but it doesn't have to be dystopian. It doesn't have to be weird, doesn't have to be like we're sending our
47:17
Kids to like, you know, online metaverse, cool. And then plugging and 115 years would narrow land or whatever. Like doesn't have to be that it could be something like again with the ethos support a taco but give you a Gala, Terry, Nick fun, it could be primarily a platform for experimentation and games. So we kind of have this sort of like moral obligation in the back of our heads that's like, okay, we can be at the Forefront of this thing to one degree or another, taking what we learned from MMORPGs and online communities and build.
47:47
Something that helps shape what the metaverse becomes in the future, kind of like set the ground rules here. That's like no, no, no, we're not allowing, we're not going to say that a 40% rake on secondary sales is acceptable. We're saying, you know, something look more like 2.5 or 5% is acceptable and and make the focus on fun rather than you know, let's go, you know, live our entire lives digitally. That's so interesting. That shit's can be huge. You guys own a bunch of land in the members already
48:16
crazy. Yeah.
48:17
Yeah. Yeah. That that was part of the goal here is like this is a platform and so we want to be able to incentivize frankly, other big game companies, other people that are coming to us who want to build on this platform. Like how do we get them invested into it? And so that's unlike would be. Oh, I see we did Reserve more entities for this than I
48:33
think. One of the biggest things in the toughest thing overcome because like, you guys said, you learned everything pretty much in the get-go from crypto Twitter, it's like, how do you educate normal people on this shit. Like nothing is part of this, right? It's like coming on podcast. Getting out there. I think it's like normalizing the space a little bit.
48:47
Like helping people understand, you know, it's like, you know, I see every now and then, like a very anti 10ft person being like, Oh, monkey jpegs or whatever and just like, okay, but like cars like people think it's a scam man. Yeah, it's a scan these upon Z order it come in. Look at a little bit of what we're building. Look at the ecosystem, look at the utility here. Look at the intellectual property and understand that like we're building something that's kind of never been done before. Yeah. I think you gotta like there's got to be a way to kind of dumb it down for everybody because you think it's just going to be over time though like
49:14
half our fan base like I said half of them will be
49:17
like hardcore.
49:17
It will be like making fun of us because we're not asking you guys like more intelligent questions and then
49:21
half will be like, they just don't even get it at all. So, it's, there's such a big gap. I find just from talking to fans and media people. It's interesting. I think over
49:30
time is the way that everyone will just be educated but I completely agree. Yeah, I think
49:35
gaming is going to be a big way that only happens like like we're saying like you know billions of dollars a year accrue, these companies for digital assets that people want to own that they're kind of renting and they don't actually truly own like, you know, like
49:47
League of Legends makes like yeah. So you doing dogs. You're off like Teemo skins. Yeah. You think like like for example a Call of Duty one day like let's say I buy like an NF
49:55
T of like a flamethrower. Do you think one day like Call of Duty will let you like pull from the blockchain and bring that flamethrower into the game or
50:03
something? I think it'll get to that levels. Crazy. I think there's, you know, there's a couple different things that entities would bring to that number one, if you buy a skin and Fortnight or something like that, you don't know how many are out there and you can't really trade that and that's an easy use.
50:17
Case where it's like you would know off the bat. Hey there's only five thousand of these out in the world and I can trade it in. I don't need anyone's permission to do that. It's not like if you like back in the day you level up. Your character will work up to 60 and you get bored, you want to sell it, you go to eBay, and you try and sell it. And maybe they, like, delete your eBay account, or ban Your World of Warcraft account, or you successfully selling, and then, they, banned, that guy's account, or whatever. Like, there needs to be everywhere in business in the world, like things are, tilting more in favor of users, and this is a natural place.
50:47
Users can get more out of the things that they're buying a
50:49
platform. So crazy. You say that too because there's definitely people out there that are spend 5 10 grand on skins and Fortnight and nothing like in the metal industry
50:57
like you know what I mean, right? Yeah they've been me can't you know? I don't think you know, a lot of these platforms they couldn't even give it away to a friend if they wanted. Yeah. You can't
51:05
trick the willing to spend that, I'll be crazy so that happen to answer your question directly I think it's going to depend like the call duty question I think it depends on the platform that's built on, right? It's like you can kind of see something like that potentially happen on Roblox for instance, although it's like that's not going to have like the
51:17
Fidelity though. Call of Duty but on a platform such as other side, right? Like, you could build out a Call of Duty game, theoretically, on other side and have that level of interoperability now. Be crazy, guys. Know how many total unique wallets you have between all your projects? Oh I think we recently learned that
51:36
I'm blanking but
51:39
60,000 70,000 80,000 it's in that range. Yeah.
51:43
You guys have quite a community that's kind of crazy, right? Like the community is amazing. Yeah, shout out to the whole Discord. They're like the best people in the world. Yeah. As they emerge that crushed? I got mine. Yeah. Yeah. There any like unique concepts with the people have with the Apes that haven't hit yet, you guys have heard of or anything that I
52:00
mean we going to sing like cool stuff. I mean like everything alcohol, you know, alcohol. Do you have seen like, you know, like Seth Green's shouldn't TV shows, you know, digital bands like you're saying, you know,
52:13
I think
52:14
that's the burger shop and long big
52:15
burger shop, like important part. Is that like Snoop what's new positions mission was probably? No one needs are carbon-based. They can do it.
52:23
Yeah. It's kind of cool. You get your apron then it's up to you to do your creative with it? Yeah, yeah.
52:27
Just on. You don't want to be Gatekeepers in that way and that's where, like the creativity lies.
52:32
What's the initial goal when you guys drop like eight coins? It's just like that's part of Google Apps is crypto Punk's, gonna drop a
52:38
coin so that's born out of the ecosystem and you guys like adopted it as something that we
52:42
ER you know the currency for everything that we're building but you know we're not in control of a point in any way. There's this is a daoist is a decentralized thing. Like we want to use a coin as the currency for other side for as many like in Worlds like real world and also digital like things that we can do is just like the currency, select Gucci. Accepts it.
53:05
Yeah, that's why I love. Is that random? Are you guys like what the fuck like, Gucci retails except a
53:10
point. It's sick.
53:11
Finally step in the right direction.
53:13
I guess. Yeah. Drives adoption I think it's great. Yeah.
53:16
What was what was it that Tiffany did recently? So Tiffany you know did a drop of 250 like necklaces you know like pendants where if you owned a crypto Punk they'll make you like a bespoke custom. Like You Know, Tiffany necklace with your punk in there? Like these are like, you know, gold and jewels and like, you know, it's Tiffany. It's like high quality shit out.
53:41
So and there's a limited edition of them.
53:42
So it's like it's really
53:43
like and it's their first thing into space so it's
53:45
like well how much total amount?
53:51
So it's like yeah I mean it was you know what is that like 55k? It probably the time that the community
53:58
like a one of 250 personalized Tiffany pendant, you know
54:02
I mean it's like Tiffany cells. Thanks for fifty five thousand dollars. You get one of those automatically not? Oh no. This is something that is
54:09
offered. If you come simply to punk holders to buy it,
54:12
That goes back to what we talked about earlier to pretty good. Is the fact that
54:15
it wasn't a collab, that was something that they did with people who own the IP and
54:19
they were able to do it because they could use a game with crypto Punk's allowing you know the holders. That's our own the IP. That's right. But yeah, like like, where we didn't have anything to do with that. Like, if we owned a crystal Punk, before six months ago, a year ago, we wouldn't be able to, even if you old bought it, you bought it for a million bucks. You weren't able to put it on beef, jerky or alcohol. Oh God, they changed the rules when after their acquisition, right? Because of because of the way the IP is set up.
54:42
You know, it's like any brand can come in and offer things exclusively holders cryptographically, man, so you can cryptographically verified membership, right? So you can see Z
54:51
God. Yeah, it's trying to like, push forward, like the amount of innovation, creativity and speak, just free things up a little bit more.
54:57
So I liked the physical stuff. Like I, you know, I'm getting me how much money do like The Simpsons do outside of The Simpsons with video games and merch and all that? And my mom actually, my one knows nothing about NF T is, but when I was telling her about apes, once say, oh, it's like the new Simpsons. It's
55:12
This generation Simpsons. Oh, shit. Yeah, I guess it's like that. Yeah,
55:17
I mean, I mean, pop culturally, you know, I mean, like, yeah,
55:20
pop culture. Its, it is like today's generation Simpsons. Yeah. When we first started, I remember like our chief creative officer. Patrick was like, oh, it's like the new smiley face. That's how he saw it. Like, you know, like remember the 70s smiley face t-shirts. It was like captured, the cultural Zeitgeist in that way and I think for us, come, came up with. Yeah, we came up with a smiley face as I really not in the movie. Like remember, like there was like a splash on his teacher and made a smiley face.
55:42
Alright guys, have a great. Yeah. Tom Hanks, took credit for the smiley face. What do you guys think about? Like the I know the whole markets down, but what do you think about the slight? Like, is there like a disinterest and FTS as a whole right now or like, what's your thoughts on that?
55:55
I think it's been like, you know, there's less it's less crazy than it than it had been. But like, I don't know, I we feel like we're doing great, you know, things are fine out there and that we can keep building. We, you know, like you said, we have a pretty big war chest from are
56:10
raised and we have a pretty big war chest from before
56:12
To yeah. And so like, you know, these things has a second,
56:16
massive war chest before to right? Yeah. Yeah. We're very profitable company and so, but one of the reasons we raised right was, we're thinking, like because we've been around in 2017. We've seen what happens with these Market cycles and are like, okay. Let's make sure let's ensure that we're like extraordinarily well capitalized and send a signal that like Hey we're going to be around no matter what happens. Three or four your bear Market were building, right? Like we have the runway to last. Yeah, that was very important to us. And then also there was like, just frankly, like a 16 seed is like an
56:42
Very strategic advisor. You know, these species are, some of them are like, amazing to have on your side. And so, like, a main office right now, we have an office in New York but there really isn't such as we were born out of covid, you know? So really all over we have people in l.a. Austin, York South America, Europe everywhere. Wow, yeah. So what does the future look like? What's the next steps for board API Club, everything crypto punks? So, anything in the works.
57:09
I mean, we just want to keep embracing all the things.
57:12
That, you know, been successful as it is, it's like more places where it's not just an N of T and it gives you access to, in world events, digital spaces gaming, interoperability like giving more things for communities play with and build on top of, you know, for be UIC in particular, I think, like, the merch stuff is like really key to the brand, the, the street where aspects to it. And we have a lot of, like things that some exciting stuff in the pipeline for that. In particular they do a collab with Adidas, right?
57:41
We did a backhoe.
57:42
Hat. Dude, how did that come about? That was that came
57:45
about very early on to
57:46
that's the organic allele. I think they were just fans. They reached out I mean via the disc so
57:50
what to just cause I got here like
57:52
ever go this time. So someone from Adidas hop in the Discord, what they say,
57:57
yeah, we just got like diems and they were like oh you know like that there with Adidas and that they wanted to like work with us on a you know, metaverse project essentially.
58:05
Well I think how crazy was that. Well I think like the people who are behind that there's one guy been in particular, who was just like an NF T fan. I think he don't abort a penny was just
58:12
This is really exciting. I'm going to take this to the higher-ups and show them what we can do here. And he came about it really organically, really, like, with the community in mind and it was a super successful project because of that, right? Like unlike like brands that sometimes come into the space, and it's just like, just a cash grab, they're not really investing. A lot of
58:30
Brands still want to just like, take, you know, they'll be like, oh, you know, we're a Big Brand, we do physical products, but for our nft thing, we're just going to do an end of T. And there's, there's, they're not bringing their core competency into it at all. Yeah. Where is Adidas from the start was like, Hey, you know,
58:42
There you know F lytic brand, they wanted to actually like make product and and come at this authentically and like bring their expertise into it. And so that's what we were like. Okay, this is legit. Like, let's go.
58:52
It was more than us to is to other projects with a small pixel, on she money. Yeah, they really just like, we're like trying to Showcase this like, Hey, we're doing this for the whole nft Community. I mean, to build a brand that quickly and do a collab with Adidas. It's pretty crazy. I was pretty wise. Yeah. Yeah. I mean, but it was like, our First Merch. Drop was boxed up and Greg's mom's backyard Last Summer.
59:13
Just the four Founders. Because I was so dumb that I was like, now we could just like ship it or we could do the Fulfillment ourselves. Like, this is no big deal and I'm like, meanwhile, I'm like sweating fucking bricks. Like this was the worst idea I ever had. Everybody starts though. That's what it was like, there's like great photos of us just like box because I couldn't even come inside because, like, during Cove and his mom won't even let me inside. I was just like, we're just out sweating kids in the backyard. You kids in the backyard box. And you know what, Twitter and Instagram like they haven't really gone to Warp. 3 route me, the most anyone's done is like Twitter. Created a pocket.
59:42
Yeah, the Octagon for profile pic. Like that's the mall you guys fans of the Octagon. I feel like it's kind of more sauce if you don't do the Octagon. Yeah, I don't do it personally but it's kind of like trying too hard. It's kind of like to like it. What I don't like about it, they charge for it right. Like that to me was like wow that's kind of. Why don't you roll this out? Just like for free. Well yeah. This wasn't like, it felt like it felt like a business decision rather than a community decision and that's what felt an authentic to me. Yeah, it is, it is like all right, who's got money? Yeah.
1:00:12
You
1:00:12
know it's like oh look swollen honey garnets. He's like oh, they'll pay for it and turns out there like like thing. But matter if you had a million dollar board, a pit was just kind of like a fuck you. I'm not doing spending three bucks a month on that. Yeah. Yeah. It didn't really go well with like the community, right? When it was something you have to be grateful to Twitter, right? I mean like are you know, most of the ecosystem of crypto exists because of Twitter to large. Don't mix from the perspective of community. So you know they're Trailblazers. I mean it's an incredible platform. Do I think that it could be better? Absolutely. Yeah. Well, they got
1:00:42
Get rid of the Bots, they have to get rid of but I got. Yeah that's pretty damn yeah, pretty well but but yeah that's something like, you know, web three, I'm surprised like there hasn't been. I
1:00:51
know some people have tried, I know some like former
1:00:53
coinbase guys have left and tried I
1:00:55
forgot my main guys are working on lens protocol which is like another like you know, move on that. Unlike a web through what a web three like social platform like Twitter could look like to but yeah, it feels like we're a little bit of a ways away. It's hard to like get that that startup like velocity of like you know these things.
1:01:12
Work. Because there's people on the platform and how do you get the first people? You guys could do, you guys have a community like
1:01:17
you have tens of thousands of like, diehards, right? Like, you
1:01:20
guys I know and like, we're in leave here and he's like, let's go do
1:01:22
that. I know. Well, things that has a job experience. I mean, you guys have someone that has the experience. But even like, right now is, like, ens domains, I want to kind of what you guys think about that, too. Because, yeah, and that's something else, right? It could be dot eight.
1:01:42
No means to write like I would get a dotnet domain, you know. But what are your thoughts on like unionist domains right now? Because I mean, they're just going through the roof right now. Yeah. I think it's very cool.
1:01:53
Yeah. I mean it's like, you know, it's kind of an NFC within it utility. It's like this is your domain in the same way, it's interesting like though that, for example, in crypto, we all use like dot IO and Dot x y z, domains. Because, like, people are basically like a fuck that, I'm not going to pay that exorbitant price for the.com, and like I'm going to make my own Community here.
1:02:13
But yeah, for a long time. The da teef is been like it's a status signal and it's and it's just also like easier. If you're trying to send somebody something like you can get to their mailbox. So much easier
1:02:21
just like kind of like a certain sense. It's like the truest form of like digital land, you know.
1:02:26
Yeah. You're a little, that's
1:02:28
your carving out, your little spy. Yes, I bought it. The daddy I mean, is that something else that? You know, I could throw on, you know, no comment. Yeah, okay, cool. Yeah,
1:02:36
that well, he's always just smiling the whole time. You said so many things you just
1:02:39
smile well because I could see brought these guys are geniuses and they
1:02:42
Good things that we can do is not like over-promised stuff and like, kind of I don't like, I don't like setting expectations High. Yeah, that's like I just I see that mistake happen. A lot on in ftse crypto in general. Just the internet in general. People like, you know, it's gonna be the biggest baddest thing ever for price is going to go through the roof and just I don't do any of that shit. I don't talk about, I don't talk about price action. Yeah, I don't talk about expectations, you know it's like
1:03:03
can someone just gonna if it doesn't go that way? So I'm just going to screenshot and send it back in your
1:03:07
face. Yeah. Like we're always trying to be mindful of sort of like the cringe Factor, you know?
1:03:12
Like and we're more like, I don't know, trying to like put ourselves sometimes to manage correct expectations because it's like and that's why we can't talk about some things that were working on because then people will yeah, way too excited. Now that looks
1:03:24
like the no comments and the smiles and they're going to think, like, oh, they're doing this. This is this, this is like that might be true, might be not true. It's a, I'm not
1:03:30
saying have like a thousand ideas and we can only execute search jonathan.felix, only five
1:03:33
people, you know, it's like yeah, we're building skill in the company's fast as possible that takes time. Like we're an exponential growth right now. I mean, like it's hard to get in the right people and build a company.
1:03:42
And I feel that, I mean we got this same thing, right? When we're building, we kind of don't really announce it until it's out. Yes, it was my Wheaties. It like with like I think with with this flavor like we were on a snoop episode and you know, he was going to talk about dr. Bombay and we're like all right cool. How do we connect? We show him this old and we did the Snoop episode back in April we tease but at the same time like the other stuff that we're really building around our community. It's like just let us build it. You know? Like no, no distractions just tunnel vision so that yeah, that's the same mentality we have is so-so.
1:04:12
SS the other day, it was like, the funniest fucking question. They were like when you released mutants which was like, how much the mutants like ultimately gophers like 90 million dollars or something 77 allergic Seventeen ninety million dollars. And it was like, it was like the biggest thing we've ever done at that point. And, you know, it was it was a very successful project and still it's and the when we launched it it's almost like we basically announced it saying the Tweet was fuck it, mutant Saturday. And someone was like oh how did you decide it like that was the time like how, like, how long before?
1:04:42
Did you decide that that was going to be the day? Like, how did you map that out on your road map and internally? And we're like, what do you mean? He's like, well, didn't you like come up with stats or data? And we're like, no no it's just like we knew were done Saturday, so we said fuck it Saturday. Everything's calculated huh? I think we got some food from gecko. Dave grubman the owner has sent us. Thank you, of course, all right. Oh wow, thank you, thank you, thank you. What type of aioli? Okay.
1:05:12
What do you guys suggest? As far as security? Yeah, like I will do mine on Ledger
1:05:18
walls, Hardware wallets. You know everyone should have a ledger you know, that's probably the easiest one for people to set up and particular friend of TS just the regular Ledger right like that regular things. Yeah. Drink. You should never, you know, never ever type your seat phrase into your computer. There's no reason to do that ever don't do it. Write it down on a piece of paper or something, you're more sophisticated. There's like these you know steal things that you can get an inscribed on all kind of
1:05:42
of stuff. Yeah. And you people need to act with like a lot of Suspicion. It's like anytime you're being asked to connect your wallet that you should treat that the same as if like, you're on you. No. Chaser bankofamerica.com and like going to be approving a wire transfer like, you know, it's giving access to assets and in some of these scenarios someone told me, I don't remember if it was in New
1:06:08
York or Miami that like there's like robbers that like hang out outside.
1:06:12
Like nft crypto
1:06:14
parties and they just know like someone's going to come out and they have their like Meadow Mass, you know, or their coinbase wallet. They're like, alright, transfer right now. Like, gunpoint. Like it's happens. Is horrible. Yeah, it's great. It's great. I mean, it's New Wave. It used to be a watch. Now it's a fucking come here and of TSM. You're Ava, right? I send me your ways worth way more than a watch. Yeah, it's got some questions on a point obviously is doing very well, you know, you know, bear Market didn't help its pick back up recently.
1:06:42
Think like, time of this interview, is somewhere around 689, maybe seven bucks. A lot of pressure. Like what that? Like when it dips like you look at that. I know you don't look at floor price, but you look at the price of a point, like, we're
1:06:55
trying to play long-term like, you know, here we're for everything that we're doing. We're just focused about building utility and and access making things safer, everything will figure itself out. What else I would do you think of, when you think of a point? Like, you know, a lot of
1:07:10
people hold a lot of, you know, the prices do.
1:07:12
Yeah, yeah. Just kind of curious. Like what what
1:07:15
are you guys thoughts of? What do you, you know, what's the day? Look like when it when a plan comes, comes up?
1:07:19
I mean, with everything that we do, like the hustle comes from like, how do we just build like that? That's where, like, that's where we're focused. Like no, we're not like, freaking out about price on anything, but we are freaking out about how, like, hey we have all these things we want to build their 75 people in a company, that's not enough. We need to be 120 by the end of the year. We need people in for this that, or the other thing like,
1:07:42
What is the next big? You know, how do we get more people onto other side? As soon as possible, we had 5,000 people fourth. 4500 in the first trip, how do we double that for the next one? How do we, you know, get people building on top of it? How do we introduce more ways for people to accept, you know, transaction? When we do a merge drop, how do we have? You know, be will have people buy and sell things with a pointer and an entity's at something. You guys are working on, do like talking in, like, teams that like, say, like
1:08:09
Shopify or others, to like
1:08:10
integrate. Like we talked to everybody,
1:08:12
in China, you know, for our specific needs of like you know, when we do we did emerge drop and we were accepting a point a few months ago
1:08:22
And the platform that we were using for it, you know, the that to accept a coin kind of shit the bed immediately and you know some of these things they will work well for smaller. You know like a hundred people trying to use something in an hour, but like when we did emerge drop, it was, you know, thousands in like a minute. We're trying to her smashing this thing and and some things aren't battle tested in that way. And so like, how do we just get the infrastructure in the tooling there so that it supports what we're trying to do? Yeah.
1:08:52
You start accepting on our site, Wilson.com. Yeah, before accepting a point. Let's go.
1:08:56
We're gonna will reach out top built on Shopify right now. If they can't help us, we might reach out to you guys. I think helping you guys. Make that a utility would be pretty cool. And are now, I know a lot of our fans I've heard seen in a Discord. There are a lot of them are holders. Of a point, are all believers. Yeah. Awesome. Oh yeah, something. I'm kind of curious about just kind of going back. Is you guys stayed pretty quiet for a long time, right? About revealing yourselves behind the whole project
1:09:22
Well yeah, I mean what happened was BuzzFeed, right? BuzzFeed. Yeah. Worked with pretty malicious actor, to Doc's s. And I think they were trying to come at it from the perspective of like, oh, you know, we think these guys are nefarious and they couldn't find anything nefarious on us. So then they were like, well no one's allowed to be anonymous and a business in mind that like, all of our employees knew we were, all of our partners knew who you were. You know, let's talk some and so right before they DOCSIS were like, well, fuck alone, it put up a photo of ourselves. Introduce ourselves to the community. Yeah. Is there any rationale behind likewise?
1:09:52
Want to like share it, like coming out the it's just like kind of part of the crypto ecosystem. Just to launch projects using a pseudonym. It was just kind of felt par for the course.
1:10:03
Yeah, we always had an LLC is like not like that, like right, the government had an issue, there's a, there's a real entity that someone, someone could take it up. Well, it wasn't like this,
1:10:11
who's to say? You have to be like public. I just ask because the internet makes it a big deal where they're like, I think journalists made it a big deal like the actual Community. Like, I don't know, is it really a big deal like but anyway, people know who we are now?
1:10:21
And it's like it's fine and I mean honestly it's become a blessing in a certain sense. So I wasn't saying, yeah, how's it changed? I mean like cause like we think about like the first eight fast where he threw like I was anonymously because no one knew who I was. You know, I walk around the crowd know what you look like. You know, I'd helped create this whole thing, you know, it was kind of like magical things like thousands of people and I'm just like and sometimes I see people from the community, I'd like to have their and vicam Gordon. Yeah they do have a hug and talk or whatever. But this last, we were
1:10:42
just I was out there like giving wristband project because people thought I was an intern. I was just like huh?
1:10:52
And this but then like, okay, flash forward to this a fast. We're like at Pier 17 maximum capacity for nights in a row. Four thousand people a night. I couldn't even get everyone in every night because that's how high the demand was. And I walk outside of the, the area that I was hanging out and just to, you know, meet some people. And it was like a line form. Two people just wanting to meet me. I'm just like four hours a night. Just shaking hands kissing babies meeting the community people who like, you know, I've been dying to meet for the past year and a half, you know. It was amazing. It's like extraordinary
1:11:20
felt a little bit like Mickey Mouse.
1:11:21
The to yeah, look at this. I
1:11:23
don't know. It was fucking stoked. Like I was fucking stoked because like, the people who wanted to meet me almost entirely with people who are building in the space, they were utilizing the intellectual property. They were building their own projects. They want to talk. They, you know, I gave my email it's like let's, you know, let's shoot the shit. Let's talk about, you know, so I a large back catalog of emails I need to still get through. But yeah, it was like, you know, a blessing and a curse in a certain sense, you know. Yeah. Sometimes weekly we talked about the event that you guys through last year but we didn't talk about the one this past.
1:11:52
Yes, Emma dog. Little baby. Eminem, Eminem case the new video, which is like, amazing. So good. Imagine going back by elstein erotic MBA. Yeah, damn, yeah. It's like telling yourself 15 years ago, like, Eminem's going to be at your company's event. Like, that's so unbelievable. So good. And they did the music video and it was Eminem. And Snoop, it was, you know? Yeah, I don't know if you've noticed, but they like me to ask the hard-hitting ones. So obviously there's been those accusations and shit behind like all these
1:12:21
Guys are racist, white supremacist. All that stuff. How did that even come about and how do you respond to that?
1:12:29
It's yeah, it's been pretty crazy. I mean like, you know, obviously with all the attention that's been brought to the N of t space, there's like opportunist that come into it as well and something that we saw
1:12:41
You know early last fall was when Crypt you know crypto Punk's were Ron top. That was like the project that everybody was reaching for they have the highest floor of anything was like you know it's the OG community and a troll started like attacking that community and you know got behind this project you know form this project called not larvae Labs you know punks were created by larvae labs. This was not larvae labs, they were going to take punks, you know, remit them facing the other way and
1:13:11
Kind of like needle at these people and troll them and get attention. And what happened was once Apes took over Punk's, you know.
1:13:21
That attention of like okay who's on top who do? We got to take down, turn to us and when somebody started minting an ape and facing it the other way we're like don't give them attention like just leave it be sure and then of course like the new opening was like oh what if we start up this conspiracy theory and that layer like Secret neo-nazis in this country because no one knew who we were. We just for an honest people on the internet. So if you're if you're really clever and you can do this shit, like it can get attention. And
1:13:49
what were they using is like evidence or
1:13:51
Like to push that narrow. It sounds like Alex Jones, little shit. Like he could turn like this, can into like seven degrees of Hitler, basically feral exercise like
1:14:01
a journalist wrongfully. Put at one point that our art project minted on April 30th as like the date which is apparently I guess the date that like Hitler died which no I didn't know that Neo-Nazi celebrate the day that Hitler died. I don't think they actually do. It's like sounds like an okay day but like that was like one of the things
1:14:21
No. Are we have one of like one of four of our logos? They're saying look like this. Not too low that we've never seen before. Our logo looks like every fucking like it's a skull, it's like her
1:14:32
and like it's also like a like a really standard mock-up, right? Like it's like up of design. Yeah. It's like basically there's like basically like every motorcycle club patch in the history of the world basically has that similar mock-up and it's like and like I was looking the other day like you go to Whole Foods you just like look at logos around your town or like when you go shopping, it's like, oh yeah, this is like a standard lock up - whatever at the end of the day.
1:14:51
You know, when you're as big as you guys are
1:14:54
yeah you are going to earn a higher good on your back. It's also just like the guys a grip to write the guys need like millions of dollars. Like that's the thing that like, once people like understands like, oh, wait, he's made millions of dollars off this grift. Like, he's like he's incentivised to spread a conspiracy because he creates knockoff nft. That's what he did for crypto punks and create crypto funks and he would board a vehicle here, the scammer, he's a scammer, it's that's all it is. It's like the guys are literally brags about his bragged about making millions of dollars off this shit, right? And it's
1:15:21
like you can go and you can find image like screenshots on his discourse where he like talks about. He's like so he wants us to sue him and it's like an increase his cloud or whatever. It's all like fucking nonsense. My fucking nose. Yeah. It's like, it's like, it's like putting Case, by the way, like, you know, I was born a Jew, cuban-american are the two Founders turkish-american and the other ones, Guatemalan Pakistani. And it's just, like, give me a fucking break, you know? It's like, like, as in my new yeah. Seems like, get out of here. Yeah, it's like ridiculous. You just use here and yeah, it happens. It goes with us, man. We get it to believe it.
1:15:52
As much as people love us, people try to use our name all the time. You and I could make a YouTube channel to that today, talking about nelq Voice suck. And this is why we'll get a couple hundred thousand views, you know, a million views. It's like, you know, just use the big guys name and you're going to get views. And that's Saturday,
1:16:07
both our names. Now, happy that inboard.
1:16:08
Yeah, they compared to make somebody happy Dad, happy that board a milk boys suck. And this is why and they're going to get a couple hundred thousand views. The nice thing is here, it's actually what's not nice. But the thing is, the reality of the situation is it's of such a small
1:16:21
Percentage of people like, it's like, you got to be like below GED level of intelligence to read through his shit and be like, oh like you know, actually believe it, right? This is straight up. He's like the Alex Jones event if he's basically got and that's what it's become. You give a fuck not anymore to be honest, it's guy deserves no attention. Honestly, that's got enough on the biggest podcast, you know on YouTube right now like the fuck's. I'm sorry you had to come up. Yeah. Well I'm sorry this guy brought it up. I don't know why I like all day all week long. I kind of bring it up so a lot of more
1:16:51
Talk about these guys coming out of the bus man and that's not how I operate now. But I mean me personally from my advice, you know I've been in this business for a very long time, work with a lot of different people and kind of go away. It'll go away. Don't give it attention. My personal advice. Okay. Keep fucking building. Keep winning the best way to shut up before. Yeah, this is winning this window and I think you guys stay focused. Like, I just want to be a distraction. He wants to see you guys come.
1:17:21
I'm down. But all the stuff that we talked about in the last hour and a half until Stein had to bring this shit up. You know, like all the other stuff you guys are building, you know, like people were No One's Gonna remember about a stupid video on YouTube, you know II. Why watch, like, the first five minutes of it? I was like, all right. Like I get where this guy's going. Like yeah. When they got to the point where I was like, I don't even see the video. It looks like reached out to be in there. Like what about the Hawaiian shirts in the collection? Is it's like, what if Hawaiian shirts been like canceled for everybody now? Because like yeah, dipshit swear them. It's like yeah,
1:17:50
yeah. And it's like I don't know.
1:17:51
There's so many different variables in the collection, so it's weird to see somebody, like, pull something out there like, oh, yeah, the Hawaiian shirts. It's like, wait, what are they saying about the Hawaiian
1:17:59
shirt? Because like, you know, like the fucking like Buddha loser, like those alt-right fucks who like wear them and like the like, oh, I'm going out with my AR-15s, I'm a fucking idiot or whatever, I don't know, like
1:18:08
two wines. Like, okay, what about the like rainbow suspenders Hawaiians? Then, you know, he's just not cool, you
1:18:17
know, I mean that thing was a couple months ago. I think to me, I even forgot about it.
1:18:21
It. You know I really it doesn't pop up on our radar too much. I mean it's like you guys are building some shit man. Like let's do da tape domains. Let's do Platform that you know but but you know like the things that you guys are doing man, it's like that crazy. It's been like it was a crazy a year ago watching more really wanted to be public people. You know? I mean it's like Samba were thrust into it. It's like okay. Well you know you guys are dope. Are you guys? All right?
1:18:51
Now you guys are on this show like you guys are, you know, and you guys aren't Showbiz, you know and it's like this shit's going to happen and you just have to ignore tunnel vision and just so I can keep doing what you're doing. Thank you. I appreciate that advice. And yeah I appreciate the situation. Yeah. It's like when you become a public person because you've done something, you know, kind of incredible. It's what we've been able to accomplish this past year the good and the bad is going to come. Yeah. It's like you know, it's like we say it's like, you know, she always got to pay the devil the 10%, you know, it's like every step up, I get that. Yeah dude, you guys are the new wave of American Dream.
1:19:21
You're a publisher. Would you do before this nothing? I was sick for, like, bucking. Ten years is like this and then like this idiot. Fucking context means, let's make an NFC and I'm like, you've no idea. What's in store. What's the relationship? Like with Kyocera? Speaking of go, he's so incredible. Yeah, the best partner, we could have possibly asked for were on the phone with this guy hours every day. Working on all kinds of things together. He's like, probably the only person I've ever met in my life. We'll stay in the ring with me ideating, beating up an idea until the like,
1:19:51
Now we hours in the morning and I think you know, I do that with you all the time. Oh yeah,
1:19:57
from the moment we sold out last year these are not going out the door and like I don't know we didn't know shit about running a company. Let alone taking on Venture Capital. We knew it from like watching Silicon Valley like the TV show and stuff for like know these guys are going to find a way to screw us like we got to just no no keep our heads down. And so when we got introduced a guy we were we were like suspiciously like what's the deal here? I don't know. Like this guy's got, you know, he manages, right?
1:20:21
Chili Peppers and Madonna this stuff. Like he's not gonna have time for for us really is he? But as we got to know him more and more, it just was like oh like he's you know he was really part of this in like ideating beating up ideas like you know and he has an incredible. I think it's probably from working with artists. He has incredible like bedside manner of like participating in the creative process. Yeah but also like you just at a certain point you be like now we're just doing this and he's like, okay
1:20:49
you'll see hit like earned his cred with us a little bit. I
1:20:51
Like the first time I met him, he was like, what are your favorite bands? I was like, all right. Bad Brains and Karis one. They're looking for students like a bigger than one was like a old-school. Hip-hop artists are there was like a DC hardcore band because one second he just gets on his phone and starts crawling through it and shows him at like age 16 with Karis one in Brooklyn. Look a photo of them armed and armored like what the fuck? Yeah. And then he's like and then another one, he's like oh and by then they chose me with photo of him and HR lead singer Bad Brains and he's a fucking he is like yeah I put them back together for the reunions tour and I was like okay yeah I got off the phone and I was like Oprah like he's coming in.
1:21:21
The building. Yeah, yeah, that's the one thing about guy, you know. There's a lot of music managers out there. He doesn't get fired, you know, like there's no I used to work with this person, like it's everyone's like I've worked with them for a very very long time. Like people don't fire guy all Siri like
1:21:34
yeah it's like yeah. It's guys like 30-year relationships. And yeah that's incredible and
1:21:39
his it's a testament to his character. He's a yeah. True that good. Good good. Dan. The one people I meet the more people have kind of the exact story that you have here. Yeah. Like interested genuinely great person. Yeah. Anything change for you guys?
1:21:51
Lifestyle. All that. We bought peloton's like immediately. That was like, the one thing I know that sounds ridiculous. Considering Eleganza. Yeah. Like, you know, bicycles? Okay, that's the biggest purchaser. I mean, that sounds like the first. Yeah. What's up?
1:22:43
That's where we're doing them. Like two weeks later. I was like, this is just like a coat rack, you
1:22:46
know. Yeah, living room. It's always great. On the other day, that was like, you know, when I was poor
1:22:51
Had all this time. You know, that I could have spent money, you know but now that I'm not so poor I don't have much time to spend money so I really it's not really about you know what we're buying. It's just about like what we're our attention is and our attention is just like heads down
1:23:05
constantly. I think like super eats is where I spend almost. Mostly, I guess it's a smash that priority,
1:23:10
but Fred so know I was all probably game changed my girlfriend.
1:23:26
Yeah, yeah. Yeah. We're good. We'll send you a link to that. Find out in Open Sea. Yeah. Yeah.
1:23:45
No, we appreciate. I mean, we've been we wanted to get them on for time.
1:23:47
Yeah, yeah. That's a really inspired us. I appreciate everything.
1:23:51
It's awesome to just sit down. So the best part of the podcast, get to sit down. People like you and just learn and it's awesome. Yeah, they really appreciate it. Thank you.
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