Just think conceptually for a second, how did Lyft and Uber come into being? The thing that literally happened was a programmer sat down, typed in a bunch of computer code on a computer, and pressed enter, and the code started to run. And then, the next day, cars and their drivers started to drive to different places and pick up passengers who they normally never would have even known about. And those passengers, all of a sudden, had a completely new way to get a ride.