It's almost like if you're building a personal brand, you have to divorce the word brand. You're just building your personal self.

Mark Sisson's Law - Every 18 months, the number of people who are willing to buy stuff labeled "healthy" or "better for you" will double

You only need one huge success to make everything you've ever done worth it

Building your platform and building yourself as a voice that people trust and look to, that will always pay dividends

Timing is sometimes everything when launching a product

It's become a cliche on social media now that you have to fail in order to succeed...It's kind of true

Once you've cleaned up your diet, you don't need to be in ketosis 24/7

We all have to surrender to the truth. Ultimately, if we don't, it's just fucking gross.

Every time I've invested in myself, it's paid dividends.